A complete comparability of ChatGPT and Perplexity AI for content material creators and enterprise house owners seeking to improve their analysis and content material creation workflows.

I’ve examined each ChatGPT and Perplexity for researching, planning, and ideating content material, and I’m going to elucidate which software it’s possible you’ll need to use and when.

Pricing and Options Comparability

To correctly examine these instruments, I took out premium subscriptions to each platforms.

ChatGPT’s pricing is simple at $20 per thirty days, which provides you entry to:

• All the most recent fashions
• DALL-E for picture technology
• The power to create {custom} GPTs (which I’ll cowl shortly)

Perplexity Professional additionally prices $20 per thirty days and consists of 300 Professional searches per day, which resets every day. That’s much more searches than I might presumably use in a single day.

It’s price noting that Perplexity truly makes use of the most recent model of ChatGPT together with Claude and different AI fashions. Nonetheless, whenever you subscribe to Perplexity, you’re not getting direct entry to ChatGPT—as an alternative, Perplexity is coaching itself on ChatGPT outputs to current data otherwise.

Analysis Capabilities: A Actual-World Check

I not too long ago began a energy coaching program known as “Easy and Sinister” utilizing kettlebells. I made a decision to make use of this particular program to check how each AI instruments deal with specialised searches.

Once I typed “Easy and Sinister” into ChatGPT with no further context, it scanned the net and offered a quick however correct abstract of this system and learn how to progress with it. Whereas correct, the data wasn’t complete sufficient for me to really begin this system—I would wish extra steerage.

Once I entered the identical three phrases into Perplexity, the outcomes have been dramatically completely different. Perplexity offered:

• Hyperlinks to a number of sources together with StrongFirst (the web site of Pavel, who created this system)
• A extra detailed overview that learn like a weblog put up reasonably than a abstract
• Details about advantages and effectiveness
• Associated questions I might click on on for deeper exploration

As an illustration, once I clicked on “What are the primary advantages of the Turkish getup within the Easy and Sinister program?”, Perplexity browsed via a number of sources together with YouTube and Runner’s World, then summarized the advantages and defined how the train helps with energy and mobility.

Once I copied this actual query over to ChatGPT, whereas the output was correct, it lacked the context and supply range that Perplexity offered.

Breaking Information and Actual-Time Info

On the time of scripting this put up, Bitcoin had simply surpassed $100,000, making headlines throughout mainstream publications. This appeared like an ideal alternative to check how every platform handles breaking information.

I requested each instruments, “What’s the newest information about Bitcoin?”

ChatGPT’s real-time search engine accurately recognized that Bitcoin had handed $100,000, reaching an intraday excessive of $103,656, and offered a quick abstract with clickable supply hyperlinks (together with, oddly, the Scottish Solar).

Perplexity offered the identical data however with extra dependable sources like Investopedia, Fortune, and Finance Magnates. It additionally introduced a bullet-point abstract explaining what was occurring and why, together with associated questions I might discover.

My takeaway: For real-time data and present information, Perplexity gives higher sources and extra complete context than ChatGPT.

Sharing and Collaboration Options

Each platforms help you share outputs with individuals who aren’t logged into the system.

In ChatGPT, you merely click on “Share” and get a hyperlink that anybody can entry, even with no ChatGPT account. The identical is true for Perplexity, which additionally masses a bit quicker and permits folks to ask follow-up questions.

Nonetheless, ChatGPT has further sharing options that Perplexity lacks. I’ve spent appreciable time creating {custom} GPTs that carry out particular capabilities—for instance, a viral headline author. Not solely can I share particular person outputs, however I may also share the complete {custom} GPT with others by producing a public URL. Anybody with a ChatGPT account can then use my custom-coded GPT.

Perplexity gives a special collaboration strategy via “Areas.” You may create an area, give it a reputation and outline, choose which AI mannequin you need to use (newest GPT or Claude), after which collaborate with workforce members. You may convert these areas into shareable pages, making them helpful for constructing information bases that may be shared each internally and externally.

Content material Era Capabilities

I discovered ChatGPT excels at producing content material. Once I requested it to “write 10 social media posts for X about Bitcoin surpassing $100,000,” it offered 10 completely different posts I might use on Twitter/X. Whereas I’d in all probability take away the hashtags and emojis and personalize the tone, it gave me strong first drafts to work with.

Perplexity generated comparable posts when given the identical immediate, although I discovered ChatGPT’s solutions barely extra usable general.

For summarizing content material, each instruments carry out properly, however Perplexity’s summaries are extra structured. Once I requested every to summarize an article, ChatGPT offered a paragraph and the supply hyperlink. Perplexity went additional, providing a solution, key takeaways in bullet factors, future outlook, and associated questions—making it my most popular software for content material summarization.

ChatGPT has a big benefit in picture technology. Once I requested “a cartoonish picture of a wealthy Bitcoin dealer driving a Lambo,” ChatGPT rapidly produced a usable cartoon that includes the Bitcoin image and a Lamborghini. Perplexity struggled with picture technology, taking a number of minutes to supply a much less spectacular end result.

Cell Expertise

The cell expertise on ChatGPT is nice, however I discovered Perplexity offered extra data and context when used on cell gadgets. If I have been researching on my cellphone, I’d in all probability gravitate towards Perplexity.

Educational Analysis

For tutorial content material, Perplexity really shines. Once I requested each instruments to “summarize the most recent educational findings on energy coaching for runners,” the distinction was stark.

ChatGPT offered a quick paragraph with a few hyperlinks to educational journals. Perplexity delivered much more sources, complete summaries, related citations, further issues like harm prevention and sensible implications, plus associated questions and the power to seek for photographs and movies on the subject.

Once I uploaded a meaty educational paper on periodized energy coaching to each platforms and requested them to summarize it, Perplexity produced a extra readable and actionable abstract, full with observations, limitations, and associated questions. I might additionally ask follow-up questions like “What are the most recent findings from researchers about this matter?” and Perplexity would compile present analysis from 2024 (necessary since my uploaded paper was from 1999).

ChatGPT summarized the primary findings and conclusions of the paper, however didn’t present the identical depth of context and extra insights as Perplexity.

The Verdict: Which Software Is Higher?

After in depth testing, I’ve reached these conclusions:

ChatGPT excels at:

• Producing first drafts of content material
• Creating {custom} GPTs for particular tasks
• Picture technology
• Collaborating via shared {custom} instruments

Perplexity excels at:

• Analysis, significantly educational analysis
• Offering complete context and dependable sources
• Summarizing content material with construction
• Providing a greater search expertise than Google (no advertisements, extra related outcomes)

At present, I preserve subscriptions to each platforms. I take advantage of Perplexity for analysis when creating content material and ChatGPT for content material technology and {custom} instruments. If I had to decide on only one, although, I’d in all probability persist with ChatGPT because of its versatility because the premium AI mannequin (and keep in mind, Perplexity makes use of ChatGPT anyway).

What are your experiences with these AI instruments? Are you utilizing one over the opposite for particular duties?