Right now’s visitor publish is by creator Oona Metz.

I’m a therapist who makes a speciality of working with girls navigating divorce and the creator of Unhitched: The Important Divorce Guide for Ladies (Gallery Books/Simon & Schuster, January 2026). Once I obtained a suggestion of publication in early 2024, my social media following was within the low lots of. I knew I wanted an even bigger platform to launch my ebook and explored all choices.

First, I employed a social media marketing consultant who taught me the distinction between reels and tales, hashtags and handles. Regardless of the assistance, my accounts grew slowly and I wished extra methods to inform the world about my ebook.

Then, out of the blue, within the fall of 2024, my writer related me to Reshma Saujani, whose podcast My So-Known as Midlife was simply beginning. Reshma is a lawyer, politician, creator and founding father of Women Who Code and Mothers First. She has an enormous social media following. I used to be anxious about being on Reshma’s present as her different early company have been large names like Chelsea Clinton, Ketanji Brown Jackson, and Julia Louis-Dreyfus, however Reshma’s simple conversational fashion made the hour fly by. I beloved speaking in regards to the ebook and divorce and even felt so snug that I teased Reshma about needing extra {couples} remedy.

Sadly, my episode was scheduled to air the morning after the 2024 election when consideration was certain to be elsewhere. Finally, Reshma’s group determined to delay by sooner or later and picked a title that matched the instances we have been in. Our episode Don’t Despair, Divorce! got here out two days after the election. It’s laborious to understand how timing impacted that episode however regardless of my fears that nobody would hear, many individuals tuned in and I gained about 300 new social media followers within the days after it was launched. It’s laborious to say if it might have completed higher or worse if it had aired on a special week, however one factor to bear in mind about podcasts is that many listeners tune in weeks or months afterwards.

Later that month, filled with despair in regards to the election, however hopeful about my ebook, I turned my last manuscript into my writer and commenced a 12 months of promotion. As a therapist, I spend most of my days listening, however being a podcast visitor has revealed how a lot I additionally like speaking. In 2025, in preparation for my ebook’s launch day in 2026, I used to be a visitor on over 50 podcasts. Here’s what I discovered.

Take note of podcast timing

Your writer needs you to “flood the zone” on launch week. I’d advocate that you simply begin pitching early—I began about 6 months earlier than launch. What stunned me was how versatile hosts have been in timing when the episode would air. Once I recorded within the fall, most agreed to air our episode throughout launch week or the weeks surrounding it. I recorded a couple of episodes 6 months earlier than launch and people hosts agreed to air my episode straight away and once more throughout publication week. There isn’t any hurt in having an episode drop effectively earlier than your ebook comes out or months afterwards, however typically, you’re aiming to get as many as attainable in these few weeks round your publication date.

Search for promotion on social media

One of many hidden advantages of podcast guesting is that just about each podcaster has social media accounts and can publish about every episode. Nearly all are keen to collaborate, so along with listeners listening to about your ebook, your social media accounts will develop as effectively. Many hosts publish episodes on a number of platforms. I really feel awkward talking immediately right into a digital camera however I don’t thoughts being filmed in dialog, so one other perk is that I now have some nice YouTube clips to make use of.

Don’t be choosy

I accepted each provide that got here my method. Some authors will let you know to not waste your time on smaller podcasts who don’t have many listeners, however I discovered that each dialog was worthwhile, even when it simply gave me an opportunity to apply speaking about my ebook. Guesting on smaller or newer podcasts additionally gave me an opportunity to be beneficiant to these simply beginning out, simply as Reshma and different bigger podcasts had completed with me. It felt good to pay it ahead with these smaller accounts.

Be inventive through which podcasts you method

Some podcasts will probably be a direct match with the topic of your ebook however suppose outdoors of the field, too. There are many divorce podcasts, in order that was an apparent match for me, however I made a decision to broaden my search. I ended up on exhibits about girls in midlife like Glow Up, Gyrl and remedy associated podcasts like Insights from the Sofa in addition to sex-related podcasts like Intercourse Esteem. I used to be on Grief’d Up discussing divorce grief, and Pal Ahead speaking about supporting mates going by divorce. I talked to the hosts of Sisters in Sobriety in regards to the intersection of sobriety and divorce and explored the method of writing on Books From Your Therapist. One in every of my favourite episodes was speaking to Caty Borum on We Disrupt This Broadcast in regards to the challenge of coercive management within the TV sequence Dangerous Sisters. We had such a significant dialog that I later requested her to be my dialog companion at my ebook launch occasion.

When you want it, get pitching assist

Your writer will let you know they are going to pitch podcasts for you, however until you’re a movie star, their consideration may be elsewhere. When you settle for this actuality early on, you’ll keep away from loads of frustration. I pitched myself to podcasts for the primary few months after which employed a good friend who had labored in PR to pitch for me. In the long run, I landed 10 podcasts myself, my writer landed 3, and the good friend I employed received me the remainder.

Keep organized

Each podcast requires one thing totally different. Some are audio solely, some are video. Nearly all want a bio and headshot. Some need a PDF of your ebook, others don’t. Some ask you what matters you wish to talk about and others ask you to provide them particular interview questions. Many podcasts use Zoom or Riverside however some use different platforms, all simple and free. I used my laptop computer for the entire episodes and solely two wished me to make use of an exterior microphone (which they despatched me within the mail). I used my AirPods for practically each episode. A couple of month earlier than my ebook launched, I used to be scheduling six to eight podcasts every week and it actually helped to sit down down each Sunday night time and make an inventory of every one, their platforms, and what questions I had urged. At first I attempted to not repeat my outfits once I was on video, however as soon as I used to be recording a number of episodes every week, my closet couldn’t accommodate a brand new outfit for each.

Have enjoyable and make a brand new good friend

Don’t be afraid to make use of humor on the proper instances. Divorce is severe enterprise however I laughed so much on these episodes and even made some new mates. Once we have been recording Divorced Individuals, the host talked about dwelling in Durham, North Carolina. I requested her if she knew the host of Grief’d Up additionally lives there and it seems they’re mates. I’ve developed a nothing-to-lose angle since changing into an creator and urged they need to fly me all the way down to North Carolina for an occasion. I traveled there for an anti-Valentine’s Day panel with my new podcast mates.