Two Engines of Belief: Editorial Endorsements and Buyer Opinions “There is just one factor on the planet worse than being talked about, and that isn’t being talked about.” — Oscar […]

Timing, Ethics, and the Lengthy Recreation: When to Search Endorsements, What to Anticipate, and How To not Journey the Wires This installment units expectations of when to pursue endorsements, and […]

Placement, Framing, and Findability: Engineering Editorial Endorsements for Influence “Google can carry you again 100,000 solutions. A librarian can carry you again the correct one.” —Neil Gaiman. Deal with endorsements […]