In 1637, tulip bulbs in Holland had been price greater than homes. For a short, lovely second, everybody believed a flower may make them wealthy — till it couldn’t. It’s known as the Tulip Bubble the place tulip bulbs grew to become extra worthwhile than a home in Amsterdam

As we speak, we’re dwelling by one other tulip season. Solely this time, the bulb is known as AI.

Like all bubbles, the AI increase is pushed by perception — that algorithms can exchange creativeness. Cash is pouring in, guarantees are multiplying, and the movie {industry} is as soon as once more satisfied that know-how equals creativity.

However Raindance has seen this film earlier than.

When 3-D, digital or streaming promised to vary all the things, it was at all times the outsiders who stored storytelling alive. Each bubble ultimately bursts, and when it does, audiences return to the one factor they will belief: authenticity.

Why Authenticity Wins

Machines can generate magnificence, however they will’t generate perception.
They will reproduce type, however not soul.

That’s the place impartial filmmakers are available.
Whereas studios chase algorithms, indies create emotion. Whereas AI engineers optimise content material, you make audiences really feel one thing.

In a world of flawless automation, imperfection turns into seductive.
The handmade, the non-public, the dangerous — these are the brand new luxuries.

Raindance has championed them since 1993.

The Outsider Benefit

Impartial filmmakers already stay exterior the bubble.
They work with constraints, not capital. They rely on intuition, not information.

And when the bubble bursts — because it certainly will — the filmmakers who’ve stayed human would be the ones audiences imagine.

5 Indie Alternatives

1. Use AI to take away admin, not emotion.

2. Embrace imperfection — it’s your signature.

3. Inform tales about the hype.

4. Construct belief immediately along with your viewers.

5. Keep in mind: insurrection is your model.

The Raindance View

The tulip bubble ended, however magnificence survived.
When the AI bubble bursts, artwork will survive too — within the fingers of rebels, outsiders and dreamers who by no means stopped believing that creativity is human.

As a result of after the hype fades, what stays isn’t code or content material — it’s connection.

And that’s what Raindance was constructed for.

Learn my prolonged publish right here

Raindance has these other ways we are able to work with you:

1. Be part of Raindance! Your annual charges allow us to present extra cool issues. You additionally get freebies and reductions on programs.
2. Our Night and Weekend programs on writing, directing and producing impartial movie.
3. Our Raindance Diploma Programmes in filmmaking, appearing and directing.
4. You possibly can Donate Right here.

Are you curious about the subsequent period of storytelling? Eliminate the worry!
Get on the within right here!

Picture Credit score: Bertie Watson

Few individuals know extra filmmakers and screenwriters than Elliot Grove. He’s a cultural entrepreneur, educator, writer and champion of underdog filmmakers who has labored on each aspect of the artistic course of.

From constructing units for Monty Python and dealing as a BBC stage hand, to working as a medical tech producer to producing greater than 700 shorts and 6 options, Elliot brings a uncommon mix of inventive understanding and entrepreneurial grit.

In 1992, he based Raindance, which grew from a coaching supplier into Europe’s largest indie movie pageant, with editions in Toronto, Vancouver, New York, Los Angeles, Berlin, and Brussels. In 1998 he co-founded the British Impartial Movie Awards (BIFA), and in 2004 launched the Impartial Movie Belief.

He has produced over 700 hundred brief movies and 7 function movies: the multi-award-winning The Residing and the Useless (2006), Lethal Virtues (2013), Amber (2017), Love is Thicker Than Water (2018), the SXSW Grand Jury Prize winner Alice (2019) The Results of Mendacity 2022, Evil Sea (2023) and King of UFO’s 2024.. He teaches screenwriting and producing within the UK, Europe, Asia and America.

Elliot has written three books which have change into {industry} requirements: Raindance Writers’ Lab: Write + Promote the Sizzling Screenplay, now in its second version, Raindance Producers’ Lab: Lo-To-No Finances Filmmaking and Starting Filmmaking: 100 Straightforward Steps from Script to Display screen (Skilled Media Follow).

In 2009 he was awarded a PhD for companies to movie schooling.

As an educator, Elliot created dozens of brief programs and based the Raindance MA in 2012. He has authored three industry-standard books on filmmaking. As we speak, he continues to provide outsiders a stage, main Raindance’s enlargement to Utah in 2027 and championing impartial voices worldwide.

Elliot teaches one of the crucial standard programs at Raindance Movie Faculty: Screenwriters Basis Certificates

Try Elliot’s new Substack for in depth Free Articles

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