By BookBaby –

Estimated studying time: 5 minutes

Your Amazon e book itemizing looks like it might be front-and-center for thousands and thousands of consumers on daily basis. But whenever you consider your e book as a tiny store on the busiest digital road on the earth and no one ever walks in, you’re left asking, “Why?” So, what’s really taking place right here?

Digitally, the store’s signal is fuzzy, the awning is half-hidden, and there’s nothing to catch individuals’s consideration as they stroll and browse. Your meta description (and the metadata surrounding it) is actually your store’s signal. If it’s not accurately optimized, misspelled, or worse — within the improper class – it doesn’t matter how nice your e book is as a result of Amazon’s algorithm merely gained’t present it.

BookBaby makes it straightforward to not solely repair the issue however be sure your storefront shines. Right here’s how:

Who cares about meta descriptions?

We frequently hear first-time authors seeking to publish on Amazon say, “Don’t meta descriptions simply matter for search engines like google and yahoo? Who even makes use of them anymore?” Because it seems, that exact same metadata is what will get your e book observed and located by Amazon.

Guide metadata optimization — which incorporates tailoring your e book’s description, key phrases, classes, and extra — instantly influences not simply whether or not or not your e book will be discovered on one of many world’s greatest buying marketplaces, however whether or not or not it’s compelling sufficient to warrant a purchase order.

How BookBaby helps you optimize your Amazon description

BookBaby optimizes your Amazon description by the use of customizing this metadata to assist your e book get discovered and bought.

Metadata audit and optimization service

We provide a metadata optimization service the place our Amazon itemizing specialists have a look at your whole metadata fields, together with:

• Title
• Subtitle
• Writer
• Bio
• Description
• BISAC codes
• Key phrases

We be sure that they’re optimized for the best doable discoverability whereas ensuring the knowledge inside is interesting and attention-getting to the reader.

On your Amazon web page, this implies your description gained’t simply be a generic abstract. As an alternative, it would incorporate the most-promising key phrases (with out overdoing it) and will probably be structured for straightforward skimming to match readers who’re “simply wanting.”

Description writing finest practices

Your metadata description should seize the reader’s consideration instantly — throughout the first sentence. You’ll need to spotlight precisely what they’ll acquire (or what they danger lacking) and hold it clear and concise.

On Amazon, that signifies that your description will seem like it’s “reduce off,” so that you need to be sure the “elevator pitch,” or probably the most promising half, comes first, adopted by supporting factors, and a call-to-action, like “Look inside” or “Get your copy right this moment.”

Key phrase and class alignment

Key phrases matter for Amazon, since it’s, at its core, one big search engine constructed for buying. Because of this, we suggest that you just use phrases that readers will really sort and get them organized in a manner that readers would sort them in. For instance, “French homicide thriller” quite than “Homicide thriller French.”

It is best to at all times keep away from punctuation in backend fields. Though the meta description itself doesn’t embrace backend key phrases, the seen description of your e book does, and it’s essential that you just use pure language that weaves them in in a manner that doesn’t really feel robotic or pressured. The remainder of your metadata, just like the class, BISAC or key phrases, inform Amazon’s algorithms which titles to point out collectively.

Meta updates and management

Must replace your metadata? BookBaby makes it straightforward. Merely log into your account, select “Replace Metadata” on your title, edit your description and every other data you want to change, and push the adjustments to Amazon and different retailers. Take into account that it might take 10-15 days for the adjustments to make their manner by means of numerous retailers and on-line shops.

You’ll need to replace your metadata for those who discover, for instance, that your Amazon description isn’t changing. This fashion, you possibly can replace and tweak it (and the specialists at BookBaby are right here to assist for those who want us), quite than being “caught” with a weak description perpetually.

Retail platform consistency

While you distribute through BookBaby to Amazon and different retailers, you’ll usually want to supply each a brief description for sure shops and an extended description for others. These descriptions must be constant. For Amazon’s retailer web page, you’ll need your description to work with Amazon’s algorithm, but in addition mesh together with your broader advertising message. This fashion, any readers who click on by means of from Apple Books or Barnes & Noble see the identical core promise.

Learn how to use BookBaby to optimize your Amazon meta description

First, earlier than you even write a single phrase, take the time to grasp your reader, together with what key phrases they’d use, the profit your e book guarantees, and what style and class it suits into. If you happen to select BookBaby’s metadata optimization service, we will refine it for you. Hook the reader within the first couple of sentences, ensuring that your opening is restricted and compelling.

For example, “How far would one mom go to avoid wasting her baby in a dystopian metropolis already on fireplace?”

With out awkward phrasing, embrace phrases that your readers may seek for, akin to “post-apocalyptic survival thriller,” “single mother hero,” “city collapse,” and so forth. On your bullet factors, get away the important thing advantages. Nonfiction books may say one thing like:

• Case research from…
• Three confirmed methods to…

Whereas fiction may embrace:

• Secrets and techniques she uncovers…
• A twist you gained’t see coming…

From there, embrace a call-to-action, akin to “Uncover the reality,” “Begin your journey,” or “Choose ‘look inside’ now,” and submit the up to date metadata description through your BookBaby account.

With BookBaby meta optimization, you possibly can optimize your Amazon retailer web page meta description into one thing that’s keyword-rich however uniquely human, category-accurate, however simply accessible. Flip your Amazon store from “simply there” to “can’t ignore.” Don’t let a weak description rob your e book of its likelihood to shine!