LinkedIn carousel posts allow you to share multi-slide content material that viewers can swipe by means of horizontally on each desktop and cellular gadgets. However right here’s what most individuals miss: LinkedIn quietly modified how carousels work. As of 2024, LinkedIn’s native carousel publish function for natural posts was discontinued, however customers can nonetheless create carousel-like experiences by importing multi-page PDFs, which show as swipeable carousels.

This shift caught many entrepreneurs off guard. You might need seen your previous carousel creation methodology stopped working. The excellent news? The PDF methodology really works higher for skilled content material. You get cleaner layouts, higher textual content readability, and extra management over your design.

I’ve been monitoring LinkedIn’s content material format adjustments since 2008, and this carousel evolution is sensible. LinkedIn needs business-quality content material, not simply social media eye sweet. The platform rewards considerate, academic carousel posts with higher natural attain.

You’ll discover ways to create each natural PDF carousels and paid carousel advertisements. I’ll present you the design specs, content material methods that truly work, and efficiency metrics to trace. Plus, I’ll share which instruments make carousel creation quick and professional-looking.

How LinkedIn Carousels Truly Work Now

The carousel format stays highly effective for engagement, however the creation course of modified fully. Understanding each natural and paid carousel choices helps you select the precise strategy in your objectives.

Natural Carousel Posts By means of PDF Add

Carousel posts on LinkedIn might be created by importing a multi-page PDF doc the place every web page turns into a slide for natural posts. This methodology changed the previous multi-image add function that LinkedIn eliminated.

Whenever you add a PDF to LinkedIn, the platform robotically converts every web page right into a swipeable slide. Customers see your first web page of their feed and might swipe proper to view further pages. This creates an interesting, interactive expertise that stands out from commonplace textual content or single-image posts.

The PDF strategy gives important benefits. You preserve full management over typography, format, and branding. Textual content stays sharp and readable at any measurement. You’ll be able to embody charts, graphs, and detailed data that may be tough to slot in a typical publish.

PDF Carousel Options	Advantages	Limitations
Multi-page doc add	Skilled format management	Requires PDF creation abilities
Automated slide conversion	Sharp textual content and graphics	No particular person slide URLs
Horizontal swiping	Partaking person expertise	Restricted to PDF format solely

LinkedIn carousel advertisements permit advertisers to add a number of pictures for sponsored content material, with every card that includes distinctive headlines and vacation spot URLs. This paid choice offers you extra flexibility than natural PDF posts.

Carousel advertisements work in another way from natural posts. For carousel advertisements, LinkedIn recommends utilizing between 2 and 10 playing cards, with every card sized at 1080 x 1080 pixels (1:1 facet ratio) and a most file measurement of 10 MB per picture. Every card can hyperlink to a special touchdown web page, making them excellent for showcasing a number of services or products.

The promoting platform offers detailed focusing on choices. You’ll be able to attain particular job titles, firm sizes, or industries. LinkedIn carousel advertisements assist each desktop and cellular placements, guaranteeing broad attain throughout the platform’s skilled viewers.

Creating Excessive-Efficiency Natural Carousel Posts

Now that you just perceive how PDF carousels work, let’s construct one that truly will get engagement. The hot button is treating every web page like a chapter in a narrative, not random slides thrown collectively.

Design and Technical Specs

Begin with the precise dimensions and file setup. Create your PDF with pages sized at 1080 x 1080 pixels for optimum cellular show. This sq. format works greatest throughout all LinkedIn placements and gadget sorts.

Instruments like Adobe Specific, Canva, Adobe Illustrator, and PowerPoint are generally used to design LinkedIn carousel slides, as they permit for simple export to PDF and exact management over format and branding. Every instrument has particular strengths for various talent ranges and design wants.

• Adobe Specific and Canva: Pre-built LinkedIn carousel templates with drag-and-drop modifying
• PowerPoint: Acquainted interface with skilled format choices
• Adobe Illustrator: Superior design management for customized graphics and typography

Preserve file sizes cheap. LinkedIn processes massive PDFs slowly, which might delay your publish going dwell. Goal for underneath 10 MB complete file measurement by optimizing pictures earlier than including them to your design instrument.

Supported file sorts for natural carousel posts require the file to be in PDF format, not like carousel advertisements which settle for JPG, PNG, and GIF codecs. This limitation really helps preserve high quality and consistency throughout your carousel presentation.

Content material Technique and Construction

Efficient carousel posts observe a transparent narrative construction. Assume like a ebook: compelling cowl, logical chapters, and robust conclusion. Every slide ought to advance your primary message whereas standing alone if somebody sees it out of context.

Begin with an issue or query your viewers faces. Your first slide acts because the hook, just like a weblog publish headline. Use daring textual content and minimal phrases to seize consideration as individuals scroll by means of their feed.

Construction your carousel with these parts:

1. Hook slide: Downside assertion or intriguing query (slide 1)
2. Content material slides: Options, ideas, or academic content material (slides 2-8)
3. Name-to-action slide: Subsequent steps or engagement request (closing slide)

Restrict textual content to 2-3 key factors per slide. LinkedIn customers scroll shortly, so dense textual content blocks get ignored. Use bullet factors, quick sentences, and loads of white house to enhance readability on cellular gadgets.

A standard concern is whether or not carousel posts carry out properly on LinkedIn. Carousel posts are extremely participating, with research exhibiting carousel-style content material maintains person consideration longer than different codecs, with common dwell occasions of 15-20 seconds per publish in comparison with 8-10 seconds for single-image or text-only posts.

Setting Up LinkedIn Carousel Advertisements

Paid carousel advertisements supply focusing on precision and measurable outcomes that natural posts can’t match. The setup course of requires extra steps, however you acquire entry to LinkedIn’s full promoting toolkit.

Marketing campaign Configuration and Concentrating on

Entry carousel advertisements by means of LinkedIn Marketing campaign Supervisor. Select your marketing campaign goal first, as this impacts accessible advert codecs and optimization choices. Carousel advertisements work greatest for consciousness, consideration, and conversion objectives.

Set your audience utilizing LinkedIn’s skilled focusing on choices. You’ll be able to attain individuals by job title, firm measurement, trade, abilities, and even particular corporations. The platform’s B2B knowledge accuracy makes this focusing on extremely efficient for skilled providers and enterprise software program.

Carousel content material is especially efficient for B2B entrepreneurs aiming to teach, inform, and nurture leads by means of visually participating, multi-step storytelling. This makes carousel advertisements excellent for complicated services or products that want clarification.

Artistic Asset Necessities and Setup

Add between 2 and 10 particular person pictures in your carousel advert. Supported file sorts for carousel advertisements embody JPG, PNG, and non-animated GIF, providing you with extra flexibility than natural PDF posts.

Every carousel card wants its personal headline and vacation spot URL. This allows you to create a cohesive advert that drives site visitors to a number of touchdown pages. For instance, a software program firm may showcase totally different product options, with every card linking to the related product web page.

Write distinctive headlines for every card, even when they’re a part of the identical story. LinkedIn customers would possibly see playing cards out of order, so every headline ought to make sense independently. Preserve headlines underneath 45 characters to keep away from truncation on cellular gadgets.

Carousel Advert Part	Specs	Greatest Practices
Picture dimensions	1080 x 1080 pixels (1:1 ratio)	Use constant visible fashion throughout playing cards
File measurement restrict	10 MB most per picture	Optimize pictures for sooner loading
Headline size	45 characters most	Make every headline standalone clear
Variety of playing cards	2-10 playing cards per carousel	5-7 playing cards work greatest for many campaigns

Measuring Carousel Submit Efficiency

Monitoring the precise metrics helps you enhance future carousel posts and justify the time funding. LinkedIn offers totally different analytics for natural posts versus paid carousel advertisements.

Natural Submit Analytics

LinkedIn’s native analytics present engagement metrics in your natural carousel posts. Have a look at impressions, clicks, likes, feedback, and shares to gauge total efficiency. The platform additionally exhibits you which of them particular slides get probably the most engagement.

Take note of completion charges, which let you know how many individuals swiped by means of your whole carousel. Low completion charges typically point out weak storytelling or an excessive amount of textual content per slide. Excessive completion charges recommend your content material maintains curiosity all through.

Evaluate carousel efficiency to your commonplace posts. Most LinkedIn customers see higher engagement from well-designed carousels, however the enchancment varies by trade and viewers. Creating content material that resonates together with your particular viewers issues greater than the format itself.

Paid Marketing campaign Metrics and Optimization

Analytics for carousel advertisements embody metrics reminiscent of impressions, clicks, click-through price (CTR), and engagement price, which might be tracked by way of LinkedIn’s Marketing campaign Supervisor. These detailed metrics aid you optimize each inventive and focusing on.

Monitor which carousel playing cards carry out greatest. LinkedIn exhibits card-level efficiency knowledge, together with particular person click on charges and engagement. This data helps you perceive which messages resonate most together with your audience.

LinkedIn carousel advertisements sometimes obtain greater engagement charges than single-image advertisements, with engagement charges for carousels averaging round 5.9% in comparison with the platform common of 4.2%. These efficiency advantages justify the additional inventive effort required.

Take a look at totally different carousel sequences with the identical content material. Typically reordering your playing cards improves total marketing campaign efficiency. A/B testing totally different opening playing cards helps establish the strongest hooks in your viewers.

Frequent Carousel Errors to Keep away from

Even skilled LinkedIn entrepreneurs make predictable carousel errors. Avoiding these points saves time and improves your outcomes from the beginning.

The most important mistake is treating carousels like particular person social media posts. Every slide should hook up with create a cohesive story. Random ideas or unrelated pictures confuse viewers and scale back engagement. Plan your whole narrative earlier than creating any particular person slides.

One other widespread error is cramming an excessive amount of textual content onto every slide. LinkedIn customers browse shortly on cellular gadgets. Dense paragraphs and small fonts get ignored. Stick to at least one primary concept per slide with massive, readable textual content.

Many individuals additionally neglect in regards to the preview picture. Your first slide determines whether or not individuals interact together with your carousel or scroll previous it. Make that opening slide compelling sufficient to earn the press, however don’t make it clickbait that disappoints on the next slides.

For paid campaigns, utilizing the identical touchdown web page for each carousel card wastes alternative. LinkedIn carousel advertisements permit advertisers so as to add distinctive headlines and vacation spot URLs to every card, enabling extra personalised and focused messaging inside a single advert unit. Reap the benefits of this function to create extra related person experiences.

Fast Solutions to Frequent Carousel Questions

Let me handle the questions I hear most frequently about LinkedIn carousel posts and advertisements.

Are LinkedIn carousels going away? LinkedIn carousel posts usually are not going away and stay a outstanding function within the LinkedIn feed as of 2025. The platform continues supporting carousels alongside different codecs like movies and commonplace posts. No credible sources report LinkedIn discontinuing carousel posts.

Do carousel posts do properly on LinkedIn? Carousel posts typically carry out properly on LinkedIn, typically attaining greater engagement and natural attain in comparison with commonplace posts as a result of their interactive, multi-slide format and visible enchantment. The LinkedIn algorithm tends to spice up carousel posts, making them efficient for private branding and viewers interplay.

Are you able to do a carousel advert on LinkedIn? Sure, LinkedIn helps carousel advertisements, permitting advertisers to create multi-card campaigns with as much as 10 slides, every that includes pictures, headlines, and vacation spot URLs. Carousel advertisements can be found for each consciousness and lead era goals, with particular design and textual content necessities outlined by LinkedIn.

Your Subsequent Steps with LinkedIn Carousels

Begin with one natural PDF carousel this week. Choose a subject you understand properly and create 5-7 slides that inform a whole story. Use Adobe Specific if you happen to’re new to design, or PowerPoint if you happen to choose acquainted instruments.

Give attention to fixing one particular downside your viewers faces. One of the best carousels reply questions individuals really ask, not matters you assume are attention-grabbing. Test your feedback and messages to search out actual issues price addressing.

When you’ve printed three natural carousels and perceive what resonates together with your viewers, take into account testing carousel advertisements. Begin with a small funds to be taught the platform’s focusing on choices. The best LinkedIn instruments may also help you handle and optimize these campaigns extra successfully.

Observe your outcomes persistently. LinkedIn carousels work greatest while you deal with them like a content material collection, not one-off posts. Construct on matters that carry out properly and retire approaches that don’t join together with your viewers.

The carousel format rewards considerate, academic content material over flashy advertising and marketing messages. Give attention to instructing one thing beneficial, and the engagement will observe naturally. Your experience shines by means of while you assist individuals clear up actual issues.