Oh, Hamburger Menu. You mysterious little stack of strains. As soon as hailed as a modern resolution to messy navigation, you now really feel just like the flip telephone of UX—retro, cryptic, and barely passive-aggressive.

Certain, you have been cool again when screens have been smaller, expectations have been decrease, and customers nonetheless clicked round like digital archaeologists.

However now? Customers have choices. Consideration spans are shorter than your reveal animation. And guess what—they don’t know what’s behind you. They by no means did. Most assume you’re only a bizarre brand. Or worse: a hotdog.

You disguise issues individuals want, like navigation, account settings, or “how do I get out of this mess?” You’re a magician’s hat that forgets to tug out the rabbit.

In the meantime, tab bars are thriving. Sticky navs are all over the place. Mega menus are flexing their info structure prefer it’s vogue week. You, although? You’re nonetheless hiding within the prime proper nook like a shy ghost.

And don’t even get me began on accessibility. You’ve single-handedly brought about extra rage clicks than a CAPTCHA on 2% battery.

Look, we had a great run. But it surely’s time you stopped ghosting the consumer and began giving solutions as an alternative of ellipses.

Possibly maintain the three strains—simply don’t maintain the thriller.

Regretfully yours,
A designer uninterested in watching customers get misplaced in a sandwich

Simon Sterne is a workers author at WebdesignerDepot. He’s desirous about know-how, WordPress, and all issues UX. In his spare time he enjoys images.