In at the moment’s aggressive social media panorama, merely posting and hoping for the very best isn’t going to chop it. Instagram hashtags could be the distinction between your model getting misplaced within the feed or reaching new clients.

Hashtags on Instagram may also help your posts attain a audience, achieve new followers and improve model engagement.

On this information, we’ll discover the secrets and techniques of Instagram hashtags and assist you unlock their full potential. We’ll additionally share the very best Instagram hashtags for 2024, introduce you to a number of the prime hashtag generator instruments‌ and supply professional suggestions and techniques for optimizing your hashtag sport.

What are Instagram hashtags?

Instagram hashtags are a approach to categorize your Instagram content material with phrases, phrases or numbers preceded by the hashtag image (#) in Instagram captions. Utilizing Instagram hashtags permits your content material to be extra simply discovered by means of the app or served to related customers.

Right here’s an instance of what an Instagram caption with hashtags would possibly appear like:

Learn how to use hashtags on Instagram

Utilizing hashtags strategically may also help you develop your account and maintain your content material organized. However, don’t assume hashtags are a set-it-and-forget-it technique. Recurrently monitor which hashtags are ‌driving probably the most engagement on Instagram and modify your technique accordingly. Listed below are 4 recommendations on the way to use hashtags on Instagram:

1. Analysis related and in style hashtags in your model

Begin by figuring out hashtags which can be related to your content material and audience. You are able to do this by exploring posts inside your business, analyzing competitor hashtags‌ and utilizing Instagram’s search operate to search out trending and associated hashtags.

A mixture of broad and particular hashtags is the important thing to success. Whereas in style tags can enhance your visibility, extra particular ones may also help you zero in on a extra engaged viewers. For instance, in case you’re in a Chicago-based restaurant, contemplate pairing a broad tag like #eating places with extra focused ones like #chicagorestaurants or #glutenfreechicago to attract in a extra targeted following.

2. Place hashtags inside the caption or within the first remark: 

You’ll be able to both embrace hashtags inside the caption of your put up or add them as the primary remark. Whereas there’s no vital distinction by way of attain or engagement, some customers favor to maintain their captions clear and concise by inserting hashtags within the first remark. In fact, we advocate you take a look at which hashtag placement is only in your posts.

3. Use the fitting variety of hashtags

Instagram permits as much as 30 hashtags per put up, however that doesn’t imply you need to use all of them. In truth, utilizing too many hashtags can‌ lower engagement. Intention for 3-5 related hashtags per put up, and don’t neglect to incorporate a mixture of normal and particular hashtags (See tip #1 above).

4. Monitor the efficiency of your hashtags and modify your technique

Control the efficiency of your hashtags by checking insights and analytics. See which hashtags are producing probably the most attain, impressions‌ and engagement. Use this info to fine-tune your hashtag technique and optimize your posts for higher visibility and engagement. Utilizing an Instagram development software will assist you monitor and scale your advertising efforts.

Bonus useful resource: In case you’re on the lookout for a approach to streamline your Instagram put up creation, templates are a terrific place to begin. Use our template assortment (with steerage for tweaking colours, typography and icons) to begin increasing your content material library at the moment.

Obtain the templates

5 Advantages of hashtags on Instagram

Hashtags needs to be a significant a part of your Instagram advertising technique. There are lots of use circumstances for them—but in addition many advantages. Let’s cowl 5 main advantages that hashtags can present.

1. Will increase publicity and discovery

In the beginning, hashtags are identified for growing publicity and discoverability for posts. They’re good for general model consciousness. Consider hashtags as digital gateways that join your content material with a broader viewers, not simply your speedy followers. If you use related and trending Instagram hashtags, customers who’re on the lookout for content material about these matters will discover your posts. It will improve your probabilities of attracting new followers and, ideally, clients.

2. Encourages viewers interactions

Hashtags are a robust software for encouraging engagement and interplay on Instagram. When customers discover your content material by means of related hashtags, they’re extra more likely to have interaction together with your posts by liking, commenting‌ and sharing. This elevated engagement not solely boosts your put up’s visibility but in addition helps to construct a stronger relationship together with your viewers, creating a way of group and loyalty.

Branded hashtags are a customized tag particularly crafted for a model or social media marketing campaign. They can be utilized as a rallying level for each the model and its followers. Having branded Instagram hashtags encourages customers to share their expertise together with your merchandise or service and might be seen as a kind of model advocacy.

3. Competitor evaluation

How a lot digital house are your rivals taking on in your market? Chances are high that you just and your rivals can have overlapping hashtags, particularly in case you’re utilizing business and site hashtags. With a social media aggressive evaluation, you’ll be able to analyze the share of voice, sentiment and engagement of these posts.

Instagram hashtags may also help you analyze the content material methods of your rivals. By observing the hashtags utilized by your rivals, you’ll be able to see what they put up, how usually they put up and the engagements of their posts. This perception helps you establish developments and profitable content material that appeals to your audience. It could actually additionally assist you discover methods to enhance your personal content material technique to higher meet your viewers’s wants.

4. Content material analysis

Instagram hashtags aren’t only for present; they’re a treasure trove of efficiency indicators. By maintaining a tally of the attain, impressions and interactions linked to your chosen hashtags, you’ll be able to achieve useful insights into what makes your viewers tick. Just like what you’d do for search engine marketing key phrase analysis, hashtags may also help you analysis totally different content material concepts. What appears to be working for comparable manufacturers? Is there a sure fashion or caption that’s trending now? This data-driven method lets you fine-tune your hashtag sport, optimize your content material calendar and tailor your posts to higher join together with your followers.

5. Connects digital and IRL campaigns

Whether or not purchasing on-line or in shops, chances are high you’ll come throughout a hashtag advertising marketing campaign. Most of these campaigns will get in entrance of in-store clients and affords a simple approach to join digital and in-real-life (IRL) campaigns. Bear in mind, you need your clients speaking about your model positively on-line, and the motivation must be seen to them outdoors of Instagram.

High Instagram hashtags in 2024

If there’s one rule to remember when utilizing Instagram hashtags, it’s to all the time maintain them related to what you are promoting and the content material you’re posting. Nonetheless, there’s nothing unsuitable with utilizing in style hashtags in your business—so that will help you discover these, listed below are a number of the prime Instagram hashtags of 2024 for quite a lot of totally different industries.

To find hashtags particularly for Reels, we advocate trying out our article on Instagram Reel hashtags.

High 50 Instagram hashtags in 2024

1. #love (2.1B)
2. #instagood (1.8B)
3. #instagram (1.3B)
4. #trend (1.1B)
5. #photooftheday (1.1B)
6. #artwork (1.1B)
7. #images (1.1B)
8. #lovely (849M)
9. #nature (824M)
10. #reels (809M)
11. #journey (751M)
12. #picoftheday (734M)
13. #comply with (734M)
14. #joyful (720M)
15. #instadaily (710M)
16. #cute (682M)
17. #fashion (674M)
18. #trending (638M)
19. #tbt (588M)
20. #repost (568M)
21. #summer season (568M)
22. #followme (558M)
23. #magnificence (556M)
24. #instalike (555M)
25. #health (549M)
26. #meals (530M)
27. #photograph (514M)
28. #like4like (481M)
29. #music (476M)
30. #life (462M)
31. #me (460M)
32. #associates (453M)
33. #household (454M
34. #selfie (451M)
35. #smile (445M)
36. #woman (431M)
37. #motivation (399M)
38. #design (383M)
39. #mannequin (378M)
40. #handmade (372M)
41. #life-style (369M)
42. #artist (342M)
43. #sundown (337M)
44. #likeforlike (326M)
45. #dogsofinstagram (325M)
46. #seashore (304M)
47. #drawing (300M)
48. #cat (298M)
49. #instamood (294M)
50. #superb (288M)

High 10 Instagram hashtags for B2B

1. #b2b (3.6M)
2. #work (152M)
3. #smallbusiness (143M)
4. #enterprise (123M)
5. #entrepreneur (109M)
6. #advertising (52.7M)
7. #branding (47.8M)
8. #digitalmarketing (39.9M)
9. #gross sales (22.3M)
10. #ecommerce (17.1M)

High 10 Instagram hashtags for trend and wonder

1. #trend (1.1B)
2. #fashion (674M)
3. #magnificence (556M)
4. #ootd (445M)
5. #make-up (414M)
6. #hair (253M)
7. #fashionblogger (171M)
8. #purchasing (162M)
9. #outfit (159M)
10. #fashionista (140M)

High 10 Instagram hashtags for health

1. #health (549M)
2. #fitness center (283M)
3. #exercise (231M)
4. #match (198M)
5. #well being (174M)
6. #coaching (152M)
7. #fitnessmotivation (155M)
8. #bodybuilding (144M)
9. #fitfam (125M)
10. #gymlife (84.6M)

High 10 Instagram hashtags for meals, beverage and eating places

1. #meals (530M)
2. #foodporn (310M)
3. #foodie (258M)
4. #instafood (244M)
5. #yummy (205M)
6. #scrumptious (154M)
7. #foodstagram (126M)
8. #foodphotography (117M)
9. #foodblogger (90.1M)
10. #foodlover (83.2M)

High 10 Instagram hashtags for expertise and software program

1. #expertise (30.2M)
2. #tech (22.8M)
3. #innovation (18.1M)
4. #engineering (17M)
5. #programming (7.7M)
6. #coding (7.3M)
7. #electronics (6.9M)
8. #software program (6.9M)
9. #developer (5.9M)
10. #technews (2.4M)

High 10 Instagram hashtags for journey

1. #journey (750M)
2. #discover (673M)
3. #travelphotography (245M)
4. #travelgram (183M)
5. #trip (160M)
6. #wanderlust (154M)
7. #journey (152M)
8. #instatravel (131M)
9. #touring (96.1M)
10. #travelblogger (90.9M)

High Instagram hashtag mills

In case you’re trying to develop on the lists of hashtags with extra concepts that align nearer to what you are promoting, you need to use an hashtag generator software to assist. Listed below are the highest six Instagram hashtag mills you would possibly need to attempt to construct the proper listing of hashtags for what you are promoting.

1. Sistrix Instagram Hashtag Generator

The Sistrix hashtag generator software is an easy hashtag generator that gives solutions with a single key phrase enter. The software is user-friendly, so it’s simple for even probably the most novice social marketer to generate Instagram hashtags for elevated visibility. Sistrix is simple to make use of—however solely permits restricted use with a free account. You will get 25 free queries a day earlier than you’ll have to pay for a premium account.

2. Key phrase Instrument

Key phrase Instrument is a useful gizmo that may assist manufacturers discover key phrases throughout a number of websites—together with for Instagram. With this software, you’ll be able to even use a geolocation to make sure you’re discovering prime hashtags in a sure space. This can be a plus for native brick-and-mortar companies who service clients in a specified location. It additionally has the choice to pick which language you need hashtags to look in.

The outcomes you’ll obtain are restricted for the free account—only a listing of hashtags with out particulars on their utilization. However if you need extra info, you’ll be able to improve to a paid account. Plans begin at $69/month.

3. Inflact

Inflact makes use of AI expertise to research your photograph, URL or key phrase to recommend probably the most related hashtags. This software is especially helpful for social entrepreneurs as a result of it supplies tailor-made solutions that may improve content material discoverability. The AI-driven suggestions make sure that the hashtags aren’t solely related but in addition up-to-date, bettering the general effectiveness of social media campaigns. This may be helpful in case you’re not even certain of which key phrase to begin with.

When you enter your question, the software will offer you hashtags from three classes based mostly on how usually the hashtag is used: Frequent (arduous to rank in prime posts), Common (medium likelihood of rating) and Uncommon (simple to rank). The software additionally provides you a suggestion of what number of hashtags to make use of from every class.

4. All Hashtags

All Hashtag is a software that generates hashtags based mostly on a single key phrase enter. It consists of a number of instruments, together with a Hashtag Generator, Hashtag Creator and Hashtag Analytics. The generator helps you discover related hashtags to extend the visibility of your posts. For social entrepreneurs, the analytics function is especially useful because it permits them to trace the efficiency and effectiveness of particular hashtags.

5. Ahrefs Hashtag Generator

Ahrefs Hashtag Generator is a software designed to assist customers discover related hashtags for his or her Instagram posts by analyzing a picture file or the outline. If you add a picture, the software generates an inventory of 5, 10 or 20 associated hashtags. Outcomes could be offered in both a bullet listing or a single line.

This software is especially helpful as a result of it analyzes the picture and affords solutions with none further enter. Offering a written description is non-obligatory and might supply extra steerage to Ahrefs AI hashtag generator software.

6. Canva Hashtag Generator

The Canva Hashtag Generator integrates seamlessly with its design platform and affords a handy means for customers to generate hashtags as they create content material.By prompting the software to generate concepts based mostly in your theme or business, Canva suggests 10 related hashtags that align with the content material’s theme. The software also can generate hashtags for Instagram in as much as 20 languages, which could be helpful for worldwide or world manufacturers with a number of audiences.

Sorts of Instagram hashtags

There are a number of various kinds of hashtags that manufacturers ought to learn about, every with its personal profit and software. Be taught extra concerning the kinds of Instagram hashtags you’ll need to use.

Branded hashtags

Branded and product hashtags are hashtags that you just create which can be distinctive to your organization or marketing campaign. Most of these hashtags would possibly embrace your model title, product names or particular taglines. Branded hashtags are an effective way to construct group round your model and encourage user-generated content material.

Right here’s an instance of a branded hashtag from Grove Collaborative and their hashtag #GroveHome. With this hashtag positioned prominently of their Instagram bio, they’re encouraging their followers to take part and share their merchandise.

Marketing campaign hashtags

Marketing campaign hashtags are used for particular advertising campaigns. In case you’re operating a promotion, a contest‌ or launching a brand new product, campaign-specific hashtags may also help observe participation and engagement. These are sometimes used for a restricted time.

One instance of a marketing campaign hashtag is the #EssenceFestxTarget one used to advertise their collaboration. For all posts associated to this marketing campaign, each Goal and Essence Pageant, and any influencers they work with, will use the distinctive hashtag.

Marketing campaign hashtags don’t should be tied to a product or gross sales. REI’s #OptOutside marketing campaign inspired folks to exit somewhat than store on Black Friday and wasn’t centered round buying.

Services or products hashtags

Product and repair hashtags describe what you supply in an easy means, like #EnterpriseSoftware or #MarketingSolutions. They’re sensible and descriptive, making your posts searchable for customers particularly eager about these services or products.

Neighborhood hashtags

Practically each model group has at the very least one hashtag that connects like-minded customers round a selected topic. They’re broader than branded hashtags and can be utilized to achieve a wider viewers eager about associated matters. To search out yours, head to some in style group and business influencer posts and take a look at their hashtags. Many of those hashtags are easy.

For craft beer fans, a number of exist: #CraftBeerLover, #CraftBeerLife and #CraftBeerNotCrapBeer are only a few of them. All three of those are fairly simple and pure to create and embrace in posts for related manufacturers.

Location hashtags

Location hashtags are fairly self-explanatory. Most manufacturers are based mostly someplace, and when you’ve got a bodily location, that is much more helpful for you. Including a location to your hashtags may also help you attain an area viewers. Whether or not it’s a metropolis, neighborhood‌ or venue, location hashtags are helpful for companies making an attempt to ascertain a presence in a specific space.

One instance is the above #ChiEats. That is a kind of location + subject hashtags. The posts tagged with these are related for anybody trying to find meals suggestions or customers within the Chicago space. Different location hashtags to discover embrace any branded ones that your metropolis’s and state’s tourism boards have already established.

Vacation or day by day hashtags

Taking part in related social media holidays is usually a enjoyable approach to have interaction your viewers. Issues like #InternationalSushiDay and #InternationalDogDay could be nice for sushi eating places and veterinary workplaces to put up about. The latter is usually a nice alternative to focus on your crew members’ canine and create a extra genuine and private look into your model.

Day by day hashtags aren’t restricted to Instagram, and so they’re simple to search out. These hashtags embrace the day of the week and a specified subject. There are generalized ones resembling #MondayMotivation and #ThrowbackThursday. Practically any model can participate in these, and there are many area of interest matters coated.

Area of interest hashtags

Area of interest hashtags are used to achieve a selected viewers on Instagram. As an example, #VeganRecipes is a distinct segment hashtag that targets folks eager about vegan cooking. Area of interest hashtags may also help you entice a extremely engaged viewers.

Occasion hashtags

These are used for particular occasions like conferences, festivals or workshops. They’re an effective way to attach with attendees and improve visibility for event-related posts. For instance, #SDCC is a superb instance of an occasion hashtag for the San Diego Comedian Con.

Trending hashtags

This sort of hashtag is likely one of the harder ones to put up as a result of it requires maintaining with the newest developments in addition to the way to apply them to your model. Utilizing these can improve the visibility of your posts to an enormous viewers, however they’re extremely aggressive.

For instance, one of many trending memes final 12 months was a superimposed video of Jennifer Lawrence from the Scorching Ones wing-eating problem crying and asking, “What do you imply?” on a loop. By trying to find the hashtag #WhatDoYouMean, we are able to see many manufacturers and creators utilizing this meme for his or her content material.

Take into account that memes and developments are short-lived. You have to catch on early to take part and reap the advantages of leaping on the pattern. It’s possible you’ll have to up your trendspotting expertise for social media to get probably the most out of leaping on memes and developments in a well timed and brand-relevant means that resonates.

Monitoring and analyzing Instagram hashtags

You will have an inventory of hashtags and also you’re able to get began on the brand new social technique. What’s subsequent? It’s time to test in on how all these hashtags are figuring out for you. Monitoring your hashtag analytics is vital to make sure you’re bettering efficiency with those you chose. If not, chances are you’ll want to search out higher hashtags to make use of.

As you begin to use the identical hashtags, you’ll begin noticing once you obtain extra engagement or extra spam feedback. To just remember to’re utilizing the fitting hashtags for you, discover a social media software that gives Instagram hashtag analytics.

Learn how to analyze your Instagram hashtag efficiency with Sprout Social

Sprout Social supplies sturdy reporting capabilities that provide clear insights into your Instagram hashtag efficiency.

To start optimizing your hashtag technique with Sprout Social, you first want to attach your Instagram Enterprise Profile(s). In case you don’t have already got entry to the platform, you’ll be able to begin a free trial utilizing what you are promoting electronic mail.

Steps to attach your Instagram Enterprise Profile to Sprout Social:

1. Log in to your Sprout Social account.
2. Navigate to “Account and Settings” after which “Join a Profile.”
3. Choose Instagram and comply with the prompts to authorize your Instagram Enterprise Profile.

As soon as linked, you’ll be able to leverage Sprout Social’s devoted reviews to know your hashtag effectiveness.

The Instagram Enterprise Profiles Report affords a complete overview of your profile’s efficiency, together with key metrics influenced by your hashtag utilization.

For a extra granular view, the Tag Efficiency Report can observe the efficiency of Tags you create for the hashtags you’ve utilized in your posts.

This report lets you see which hashtags are driving probably the most impressions, attain and engagement, enabling data-driven selections to refine your hashtag technique. By understanding which hashtags are performing finest, you’ll be able to focus your efforts on those who genuinely develop your attain and join you together with your audience.

7 Finest practices for Instagram hashtags

Gone are the times the place manufacturers throw in each in style hashtags into their Instagram captions, no matter its relevance. Whereas there’s no single proper means to make use of hashtags on Instagram, there are some finest practices to enhance efficiency. Listed below are a number of tricks to contemplate:

1. Take a look at what number of hashtags to make use of on Instagram

What number of hashtags do you have to use? This can be a difficult query as a result of the reply varies wildly. Though Instagram permits for 30 hashtags per put up, it’s finest to make use of them sparingly. In case you’re together with them inside your caption, stick to three to five—like Instagram recommends. In case you’re going to make use of the primary remark for hashtags, then testing to make use of 30 hashtags might be acceptable. However, bear in mind to deal with utilizing extremely related and efficient hashtags that can really add worth to your content material.

2. Discover the very best hashtags for you

Be certain your hashtags are instantly associated to the content material of your put up. Don’t use generic or trending hashtags in the event that they don’t have anything to do together with your put up. You need to entice a related and engaged viewers that’s eager about your content material.

There are a number of methods to search out the very best hashtags in your model. Analysis and establish probably the most related and efficient hashtags in your content material. The primary and best is to have a look at the influencers and accounts you comply with and word which hashtags they’re already utilizing. One other means is to start brainstorming varied ones and kind them into the Instagram search bar.

Within the instance above, #DigitalMarketing is a well-liked hashtag on Instagram. However chances are you’ll need to discover extra area of interest ones which can be focused and related to your viewers.

3. Use hashtags within the first remark

Too many hashtags in a caption can overwhelm useful actual property and make posts look messy. Hold captions easy, and in case you’re utilizing greater than a handful of hashtags, transfer them to the primary remark. With Sprout’s Compose field, you’ll be able to schedule the primary Instagram remark once you create your put up.

4. Comply with related hashtags

Instagram affords the flexibility to comply with any hashtag, as they’d one other person. If you do that, these posts seem in your feed, alongside all the opposite posts from accounts you comply with. This can be a good tactic to make use of for following business or group hashtags as a result of it helps you retain tabs on them. It shouldn’t be used as an answer for branded hashtags, although, as a result of it doesn’t assure that each put up will present up in your feed.

5. Encourage the usage of branded hashtags

When you’ve created your listing of branded hashtags, be certain to begin utilizing them in each related put up. Probably the most normal branded hashtags are sometimes positioned within the Instagram bio together with a call-to-action for utilizing them. Bear in mind the #GroveHome hashtag we talked about earlier?

6. Create an inventory of hashtags

As an alternative of copying and pasting the identical set of hashtags for each put up, divide them up into topical lists. For instance, informational posts may need totally different hashtags than product announcement posts. As an alternative of producing a brand new listing for every put up, maintain totally different lists helpful for the assorted kinds of content material matters that you just put up.

Save these lists and textual content Sprout’s Asset Library to make it simpler to connect the fitting hashtags to every Instagram put up.

7. Add hashtags to Instagram Tales

Whereas Tales do disappear after 24 hours, don’t low cost the usage of hashtags on them. These present up within the search outcomes, too, and are one other simple means of getting extra followers. Have too many hashtags to place right into a Story? Enter your textual content like regular after which conceal them behind a gif or sticker.

Get began with Instagram hashtags at the moment

Utilizing hashtags on Instagram has many advantages for manufacturers: elevated model consciousness, greater ‌engagement and improved competitor evaluation perception. Earlier than leaping into hashtags, it’s really useful to know the assorted sorts which can be on the market and a few finest practices to comply with.

Able to get into extra #InstagramStrategy? Check out our information on the way to create an Instagram technique in your model.

Instagram Hashtags FAQs

What number of hashtags ought to I take advantage of on Instagram?

Instagram’s Creators account recommends utilizing 3-5 hashtags which can be related to the theme of your content material. Use a mixture of well-known and area of interest hashtags – even branded hashtags – to broaden your discoverability. On the flip aspect, Instagram suggests avoiding overly generic hashtags or hashtags that don’t have anything to do together with your content material.

Do hashtags work for Instagram?

Sure, you need to use hashtags inside a put up, Reel or Story, and we extremely advocate you achieve this. They can be utilized for accumulating UGC, categorizing content material and growing the attain to your content material.

What are the highest 10 hashtags on Instagram?

The highest 10 hashtags on Instagram embrace:

1. #love (2.1B)
2. #instagood (1.8B)
3. #instagram (1.3B)
4. #trend (1.1B)
5. #photooftheday (1.1B)
6. #artwork (1.1B)
7. #images (1.1B)
8. #lovely (849M)
9. #nature  (824M)
10. #reels (809M)