Posting on Pinterest works in a different way than most social platforms. You create a Pin with a picture or video, title, description, vacation spot hyperlink, and board placement. Every factor serves a objective in Pinterest’s visible search engine.

85% of weekly Pinners have made a purchase order primarily based on Pins they noticed from manufacturers—that’s vital shopping for intent.

This entire information reveals you precisely the way to create and publish Pins from desktop and cellular. You’ll be taught the precise steps for photos, movies, and carousel Pins, plus scheduling, deletion, and optimization finest practices.

Pinterest rewards high quality content material posted persistently. Most companies fail as a result of they deal with Pinterest like Instagram. It’s not—Pinterest is a search platform the place individuals actively search for options, concepts, and merchandise to purchase.

Let’s get began.

Fast Begin: Put up Your First Pinterest Pin

Quick on time? Right here’s the quickest path to posting:

1. Click on the + icon (bottom-right on desktop, bottom-center on cellular)
2. Add your picture (1000 x 1500 pixels, vertical format)
3. Add a keyword-rich title (underneath 60 characters for cellular visibility)
4. Write an outline (embrace related key phrases naturally, as much as 500 characters)
5. Add your vacation spot hyperlink (the place customers go once they click on)
6. Choose a board (set up by subject)
7. Click on Publish

For detailed directions by machine and content material kind, hold studying →

Kinds of Pinterest Pins

Earlier than diving into the way to publish, perceive the completely different Pin codecs:

• Commonplace Pins: Single picture with title, description, and hyperlink
• Video Pins: Quick movies (6-15 seconds) or longer tutorials
• Carousel Pins: 2-5 swipeable photos in a single Pin
• Concept Pins: Multi-page native content material (no outbound hyperlinks)
• Product Pins: Enhanced Pins with pricing and buy data

This information covers the way to create commonplace, video, and carousel Pins—the three most typical codecs for companies.

Earlier than You Begin: Account Necessities

To publish on Pinterest, you want:

• A free Pinterest account (private or enterprise)
• Pictures or movies to add
• Optionally available: An internet site URL to drive visitors
• Really helpful: Excessive-quality vertical photos (1000 x 1500 pixels)

Don’t have an account but? Creating one takes 2 minutes at pinterest.com/signup.

Have already got a private account? Convert to a enterprise account at no cost analytics and Wealthy Pins.

How you can Put up on Pinterest from Desktop

Desktop posting provides you extra management over your Pin particulars and simpler entry to superior options. Most enterprise accounts profit from creating Pins on desktop first.

Begin by opening Pinterest in your internet browser. Log in to your Pinterest account utilizing your e mail and password. Should you’re managing a enterprise account, be sure to’re logged into the proper profile.

The method follows this sequence:

1. Click on the plus icon (+) within the bottom-right nook of your display
2. Choose “Create Pin” from the dropdown menu
3. Click on the big add space or drag your picture file instantly onto the display
4. Select your picture file out of your pc (PNG, JPG, or JPEG codecs work finest)
5. Look forward to the add to finish earlier than including particulars

Desktop Tip: You can even drag and drop picture recordsdata instantly onto the add space as an alternative of clicking to browse.

Now add your Pin info. Sort your title within the title subject on the prime. Pinterest permits as much as 100 characters, however hold it underneath 60 for cellular visibility.

Write your description within the bigger textual content field. You might have 500 characters accessible. Use pure language that features key phrases individuals seek for. Don’t stuff key phrases awkwardly.

Add your vacation spot hyperlink within the subject labeled “Add a vacation spot hyperlink.” That is the place individuals go once they click on your Pin. Most companies hyperlink to weblog posts, product pages, or touchdown pages.

Deciding on Your Board and Publishing

Click on the board dropdown to decide on the place your Pin will stay. Should you haven’t created boards but, click on “Create board” and identify it. Boards ought to set up content material by subject, not randomly.

You possibly can add your Pin to a number of boards by clicking “Add to a different board” after choosing your main board. This will increase visibility with out creating duplicate Pins.

Earlier than publishing:

• Examine for typos in title and outline
• Confirm your hyperlink works accurately
• Verify you chose the best board

Click on the pink “Publish” button when prepared. Your Pin goes stay instantly and seems in your profile and chosen board. Pinterest begins exhibiting it to related customers via search and proposals.

How you can Put up on Pinterest from Cell App

Cell posting works effectively for fast Pins and phone-created content material. Open the Pinterest app, faucet the plus icon (+) on the backside middle, and choose “Pin.”

The cellular posting course of differs barely by machine:

iOS Cell Posting Steps

1. Faucet “Digicam roll” to pick out an present picture or “Take photograph” to seize new content material
2. Select your picture out of your cellphone’s photograph library
3. Faucet “Subsequent” within the top-right nook
4. Add your title within the title subject (faucet the sphere to open keyboard)
5. Write your description within the description subject
6. Faucet “Add hyperlink” to incorporate your vacation spot URL
7. Choose your board from the board picker
8. Faucet “Accomplished” or “Publish” to publish your Pin

Android Cell Posting Steps

1. Faucet the picture icon to entry your machine gallery
2. Choose the photograph you wish to add
3. Faucet “Subsequent” on the backside of the display
4. Enter your title within the textual content subject on the prime
5. Add your description beneath the title
6. Faucet “Add vacation spot hyperlink” and paste your URL
7. Select your board by tapping the board selector
8. Faucet “Publish” to create your Pin

Cell uploads occur shortly on mobile or WiFi. Giant picture recordsdata might take longer to add. Look forward to the add to complete earlier than including textual content particulars.

You possibly can edit Pins after publishing on cellular. Faucet any Pin in your profile, then faucet the three dots (…) within the nook to entry enhancing choices.

How you can Put up a Video on Pinterest

Video Pins seize consideration in feeds and search outcomes. Pinterest helps commonplace movies and the newer Concept Pin format for short-form content material.

Movies should meet Pinterest’s technical necessities. Recordsdata needs to be .mp4 or .mov format. Really helpful size runs between 6 and 15 seconds for traditional Pins, although longer movies work for tutorials.

Add video Pins utilizing the identical course of as picture Pins—simply choose your video file (.mp4 or .mov) as an alternative of a picture throughout add. Look forward to processing to finish, then add your title, description, and hyperlink.

Pinterest generates a thumbnail out of your video robotically. You possibly can change this thumbnail by clicking “Edit” on desktop after importing. Select a transparent, partaking body that represents your video content material.

Video Pin Finest Practices

Sq. or vertical movies carry out higher than horizontal. Vertical photos sized at 1000 x 1500 pixels with a 2:3 facet ratio are optimum for Pinterest. Apply the identical ratio to movies.

Add captions or textual content overlays to your movies. Many customers watch with out sound. Your video ought to talk its message visually.

The primary 3 seconds decide whether or not customers hold watching. Begin together with your most compelling visible or promise instantly.

How you can Put up A number of Pictures on Pinterest

Carousel Pins allow you to share a number of photos in a single Pin. Customers swipe via your photos, seeing as much as 5 completely different photographs or graphics.

This format works effectively for step-by-step tutorials, before-and-after comparisons, or product collections. Every picture in your carousel ought to relate to the identical subject or theme.

Create a carousel Pin from desktop solely (cellular creation isn’t accessible but):

1. Click on the plus icon (+) and choose “Create Pin”
2. Click on “Create from a number of photos” or the carousel choice
3. Add 2-5 photos by clicking or dragging recordsdata
4. Organize photos in your most well-liked order by dragging thumbnails
5. Add a title and outline that covers all photos
6. Embrace your vacation spot hyperlink
7. Choose your board and publish

Every picture in your carousel maintains the identical vacation spot hyperlink. You possibly can’t assign completely different hyperlinks to particular person photos inside one carousel Pin.

Carousel Pins obtain larger engagement than single-image Pins for sure content material varieties. Take a look at this format in opposition to commonplace Pins to see what your viewers prefers.

Finest Practices for Posting on Pinterest

Pinterest rewards particular behaviors and content material varieties. These practices come from precise platform efficiency, not idea.

Picture High quality and Dimensions

Excessive-quality photos carry out higher than low-resolution photographs. Your photos needs to be clear, well-lit, and visually interesting. Pinterest is a visible platform, so picture high quality instantly impacts engagement.

Vertical photos get extra impressions than sq. or horizontal codecs. The two:3 facet ratio fills cellular screens with out cropping. Create photos at 1000 x 1500 pixels minimal.

Model consistency issues. Use related colours, fonts, and types throughout your Pins. This builds recognition as customers see your content material repeatedly in feeds and search.

Don’t have design expertise? Use these free instruments to create Pinterest-optimized graphics:

Extra free instruments for making Pinterest photos.

Writing Efficient Titles and Descriptions

Embrace key phrases naturally in your titles and descriptions. Take into consideration what phrases individuals kind when looking for your content material. Pinterest’s search algorithm reads your textual content to find out relevance.

Titles ought to clearly describe what customers get by clicking. Keep away from clickbait or obscure headlines. Particular titles like “15-Minute Dinner Recipes for Busy Weeknights” work higher than “Wonderful Dinner Concepts.”

Descriptions increase in your title with extra context. The primary 50-60 characters seem in search outcomes, so front-load vital info. Add related particulars and a transparent call-to-action.

Utilizing Wealthy Pins

Wealthy Pins carry out higher than commonplace Pins by offering extra context. These enhanced Pins sync info instantly out of your web site.

4 Wealthy Pin varieties exist: product, recipe, article, and app. Arrange Wealthy Pins by including metadata to your web site and validating your area with Pinterest. This one-time setup applies to all future Pins out of your web site.

Product Wealthy Pins present real-time pricing, availability, and buy hyperlinks. Recipe Wealthy Pins show substances and cooking occasions. Article Wealthy Pins embrace headlines and descriptions robotically.

Fast Win: Wealthy Pins are free and take about quarter-hour to arrange as soon as. They completely enhance all future Pins out of your web site.

Posting Frequency and Timing

Consistency beats quantity on Pinterest. One high quality Pin each day outperforms ten mediocre Pins posted sporadically.

Take a look at posting occasions on your particular viewers. Common information suggests 1 p.m. works effectively, however your viewers may interact extra at completely different hours. Examine your Pinterest analytics after a couple of weeks to determine patterns.

Keep away from posting duplicate Pins to the identical board repeatedly. Pinterest penalizes this as spam. You possibly can share the identical Pin to a number of boards or repin content material after a number of months.

Organizing Your Boards Strategically

Create boards round matters your audience searches for. Board names ought to use key phrases individuals truly kind. “Wholesome Dinner Concepts” performs higher than “Yummy Meals.”

Every board wants a transparent description with related key phrases. This textual content helps Pinterest perceive your board’s subject and present it in related searches. Write 100-200 characters describing what customers discover on the board.

Maintain boards targeted on particular themes. A scattered board with unrelated Pins confuses each customers and Pinterest’s algorithm. Take into account creating strategic boards that align with your small business targets.

Leveraging Pinterest Analytics

Enterprise accounts get free entry to Pinterest Analytics. This instrument reveals which Pins drive visitors, engagement, and conversions. Examine analytics weekly to know what works.

Search for patterns in your top-performing Pins. Discover widespread components like colours, matters, or codecs. Create extra content material just like what already performs effectively.

Observe your viewers demographics and pursuits. Pinterest tells you who saves your Pins and what else they care about. Use this info to refine your content material technique.

Metric	What It Tells You	How you can Use It
Impressions	How usually your Pins seem in feeds and search	Measure attain and visibility
Saves	What number of customers bookmark your Pin to their boards	Signifies content material worth and future attain
Clicks	Site visitors despatched to your web site from Pinterest	Measures direct response and curiosity
Engagement Charge	Complete interactions divided by impressions	Reveals content material relevance to your viewers

Evaluate completely different Pin codecs to see what resonates. Video, carousel, and static picture Pins every serve completely different functions. Take a look at all codecs to seek out your optimum combine.

Widespread Pinterest Posting Errors to Keep away from

❌ Posting horizontal photos – They get lower off on cellular
❌ No vacation spot hyperlink – Reduces visitors potential
❌ Key phrase stuffing – Sounds robotic and will get penalized
❌ Duplicate Pins to similar board – Pinterest flags as spam
❌ Posting and forgetting – Consistency issues greater than quantity
❌ Ignoring analytics – You possibly can’t enhance what you don’t measure

Keep away from these errors and also you’ll outperform 80% of Pinterest customers.

Superior Pinterest Posting Options

Scheduling Pinterest Posts

Pinterest’s native scheduling instrument helps you propose content material upfront. Constant posting issues greater than quantity.

Finest occasions to publish on Pinterest (in keeping with SproutSocial analysis):

Analysis reveals 1 p.m. persistently performs effectively, however check occasions on your particular viewers.

Schedule Pins instantly from Pinterest on desktop:

1. Create your Pin following the usual course of
2. Earlier than clicking “Publish,” search for the schedule choice
3. Click on the calendar icon or “Schedule” button
4. Select your date and time
5. Click on “Schedule” to substantiate

Scheduled Pins seem in your scheduler dashboard. Entry this by clicking your profile, then choosing “Scheduled Pins” out of your settings or content material menu.

Utilizing Third-Occasion Scheduling Instruments

A number of instruments supply extra options than native Pinterest scheduling. Buffer, Tailwind, and Hootsuite all combine with Pinterest.

These platforms allow you to schedule a number of Pins directly, recycle top-performing content material, and handle a number of Pinterest accounts. Most require paid subscriptions for full options.

Tailwind was constructed particularly for Pinterest and affords SmartSchedule, which posts at optimum occasions robotically. It additionally suggests content material intervals primarily based in your account dimension.

I point out these instruments as a result of scheduling saves time whereas sustaining consistency. You possibly can batch-create Pins as soon as weekly as an alternative of posting each day.

Managing Your Pinterest Content material

How you can Delete a Pin

Eradicating Pins completely deletes them from Pinterest. This motion can’t be undone, so confirm you wish to delete earlier than confirming.

Delete a Pin from desktop:

1. Navigate to your profile and discover the Pin
2. Click on on the Pin to open it
3. Click on the three dots (…) within the nook
4. Choose “Delete Pin” from the dropdown menu
5. Verify deletion within the popup window

Delete a Pin from cellular:

1. Open your profile within the Pinterest app
2. Faucet the Pin you wish to take away
3. Faucet the three dots (…) within the nook
4. Faucet “Delete Pin”
5. Verify by tapping “Delete” once more

Deleted Pins disappear from all boards the place you saved them. If different customers saved your Pin to their boards, these copies stay seen however lose attribution to your account.

How you can Archive Pins As a substitute

Take into account archiving as an alternative of deleting. Archive Pins by transferring them to a secret board. This preserves the Pin whereas hiding it from public view. You possibly can restore archived Pins later by transferring them again to public boards.

Widespread Questions About Posting on Pinterest

Is it free to publish on Pinterest?

Sure, posting on Pinterest is totally free for all customers. You possibly can create Pins, boards, and share content material with out paying charges. Pinterest affords non-obligatory paid promoting options, however natural posting requires no cost.

How do I get began on Pinterest as a newbie?

Begin by making a free account, then construct boards organized by pursuits or matters. Save Pins you want, comply with different customers and boards, and step by step create your individual Pins utilizing photos and descriptions. Use key phrases in titles and descriptions to enhance discoverability. Be taught extra about utilizing Pinterest for enterprise development.

What’s the easiest way to share my artwork on Pinterest?

Add your paintings as a Pin by choosing “Create” and selecting “Create a Pin.” Add a high-quality picture, write a descriptive title with key phrases (as much as 100 characters), embrace an in depth description (as much as 500 characters), and hyperlink to your portfolio or web site if desired. Manage your artwork into themed boards for higher visibility.

Can I edit a Pin after publishing it?

Sure, you possibly can edit your Pin title, description, hyperlink, and board placement after publishing. Click on or faucet the Pin, choose the three dots (…) menu, and select “Edit Pin.” Modifications save robotically once you replace the knowledge.

Ought to I exploit a private or enterprise Pinterest account?

Use a enterprise account in the event you plan to advertise merchandise, companies, or drive web site visitors. Enterprise accounts get free analytics, Wealthy Pins, and promoting choices.

Private accounts work superb for informal pinning with out enterprise targets. You possibly can convert a private account to enterprise at any time—the swap is free and takes about 2 minutes.

Private accounts can nonetheless publish Pins, however you’ll miss out on precious information and enhanced options that assist your content material carry out higher.

How usually ought to I publish on Pinterest?

Put up a minimum of one high-quality Pin each day for constant outcomes. Pinterest’s algorithm favors common exercise over sporadic posting. New accounts ought to intention for 3-5 Pins per day throughout the first month to construct momentum, then keep 1-3 each day Pins.

What file codecs does Pinterest settle for?

Pinterest accepts PNG, JPG, and JPEG for photos. Movies needs to be .mp4 or .mov format. Pictures needs to be underneath 20MB, and movies underneath 2GB. Really helpful dimensions are 1000 x 1500 pixels (2:3 facet ratio) for optimum show.

Your Subsequent Steps on Pinterest

You now know precisely the way to publish on Pinterest from any machine. Create your Pin, add optimized textual content, choose a board, and publish.

What issues most is consistency and high quality. Begin with one Pin each day utilizing the optimum 1000 x 1500 pixel dimension. Write clear titles with key phrases your viewers searches for. Embrace compelling descriptions that specify what customers get.

Take a look at completely different content material varieties over the following 30 days. Strive commonplace picture Pins, movies, and carousels. Examine your analytics after two weeks to see what performs finest. Double down on codecs that drive saves and clicks.

Most companies hand over on Pinterest earlier than seeing outcomes. The platform takes time to construct momentum. Your Pins proceed reaching new customers months after posting. That’s completely different from Instagram or Fb, the place content material dies in 24 hours.

Create your first Pin at this time utilizing the desktop or cellular steps above. Select your finest visible content material, write a keyword-rich title, and publish it to a related board. One motion beats good planning.

Prepared for extra Pinterest methods?