Promotional video pricing has the same problem as website pricing: the quotes are all over the place and it is hard to know what is fair. Let us break down what a promo video really costs and what actually moves the number.

What drives the price

Four things matter most: length, how much is filmed versus animated, how many locations and people are involved, and how much editing, motion graphics, and music the final cut needs. A simple 30 second social promo is a very different job from a two minute branded film with multiple shoot days.

Rough price ranges

• Do it yourself and phone footage: Nearly free, but it usually looks it, and a weak video can hurt more than help.
• Freelance or lean production: A polished short promo produced without a large crew. A strong value for most local businesses.
• Full studio production: Multiple shoot days, a crew, actors, and advanced editing, for businesses that need a flagship film.

Where the value really is

For most small businesses, the smart money is on a clean, well edited short promo plus a handful of vertical clips cut from the same footage. That gives you a homepage video and a month of social content from a single production, which stretches your budget much further.

How to get the most for your budget

Come in with a clear message and a single goal for the video. Know where it will live and what you want viewers to do after watching. The tighter the brief, the less you pay for revisions and the stronger the result.

Want video that sells for you? The WebFilmBooks film team produces promos, explainers, and social video for local businesses. Email relentlessaaron2007@gmail.com or see what we do at WebFilmBooks.com.