LinkedIn movies generate 1.4x extra engagement than different content material codecs, and video views on the platform elevated 36% year-over-year. When you’re not utilizing video on LinkedIn, you’re leaving attain and affect on the desk.
Right here’s the truth: Most B2B professionals deal with LinkedIn video as an afterthought. They add with out technique, ignore technical specs, or skip video completely as a result of they suppose it’s too difficult. In the meantime, the platform has reworked right into a video-first expertise with a devoted TikTok-style video feed, full-screen cellular playback, and algorithm modifications that actively prioritize video content material.
After spending years instructing digital advertising at UCLA Extension and Rutgers Enterprise Faculty—the place I developed the Social Promoting program—and advising corporations on their LinkedIn finest practices, I’ve seen the patterns. Because the writer of three books on LinkedIn, together with Maximizing LinkedIn for Enterprise Progress, I can inform you with confidence: The businesses successful with LinkedIn video aren’t utilizing fancy studios or manufacturing crews. They’re utilizing smartphones, following platform specs, and creating content material that speaks on to skilled ache factors.
This information walks you thru all the things it’s essential to create efficient LinkedIn movies. You’ll be taught the technical necessities LinkedIn calls for, uncover which video codecs work finest for B2B audiences, and get a step-by-step course of for importing and optimizing your content material.
Key Takeaways
✅ LinkedIn video generates 1.4x extra engagement than different content material varieties, with Dwell video driving 24x extra feedback than native video.
✅ Hold movies underneath 90 seconds for optimum completion charges—shorter movies underneath 15 seconds see 57% completion charges.
✅ All the time add captions since 75-85% of social media movies are watched with hold forth.
✅ Use 9:16 vertical format for LinkedIn’s cellular video feed to maximise discoverability.
✅ Submit persistently (2-3 movies per week) and interact with feedback within the first 60 minutes to spice up algorithmic attain.
Why Does LinkedIn Video Matter for B2B Advertising?
LinkedIn’s video engagement numbers inform a transparent story. Video posts obtain 20 instances extra shares than different publish varieties, making them essentially the most highly effective format for natural attain on the platform.
As well as, video posts obtain 5x extra engagement than different publish varieties, and LinkedIn Dwell broadcasts generate 7x extra reactions and 24x extra feedback than pre-recorded movies.
The engagement benefit extends into paid adverts as effectively. Video adverts on LinkedIn ship a 47% increased click-through fee in comparison with normal sponsored content material, proving that each natural and paid video methods outperform text-based approaches.
What makes these numbers much more important is the expansion trajectory. Video creation on LinkedIn is rising 2x sooner than different publish varieties, in response to Socialinsider’s benchmarks, indicating that early adopters are seeing outcomes price replicating.
What makes these numbers important is the platform’s strategic shift. In 2024, LinkedIn launched a devoted vertical video feed just like TikTok’s interface and added full-screen cellular playback. As Adweek reported, LinkedIn seemingly “in a single day turned its algorithm sights on being the TikTok of B2B video.”
For B2B professionals, this creates a possibility. Whereas your rivals keep on with textual content posts, you possibly can seize consideration with video content material that builds authority and drives significant conversations. I’ve written extensively about how video helps content material advertising—and LinkedIn is now the platform the place this issues most for skilled audiences.
| Metric | Efficiency |
|---|---|
| Video engagement vs. different codecs | 1.4x increased |
| LinkedIn Dwell vs. native video feedback | 24x extra |
| LinkedIn Dwell vs. native video reactions | 7x extra |
| Yr-over-year video view progress | 36% improve |
| Video creation progress fee | 2x sooner than different posts |
What Sorts of LinkedIn Movies Can You Create?
LinkedIn helps a number of video codecs, every serving completely different enterprise goals. Understanding when to make use of every kind is crucial to your video advertising technique.
Native Video Posts
Native movies are uploaded on to LinkedIn’s feed. They autoplay as customers scroll, making the primary two seconds essential for stopping thumbs. These work finest for thought management content material, fast ideas, {and professional} storytelling.
The benefit of native uploads is algorithm choice. LinkedIn’s system prioritizes content material that retains customers on the platform, giving native movies higher natural attain than link-based posts that ship customers elsewhere.
LinkedIn Video Feed Content material
The LinkedIn video feed operates individually out of your major feed. It’s a vertical, full-screen expertise designed for short-form video consumption. This feed prioritizes discoverability primarily based on relevance and engagement patterns somewhat than simply your community connections.
Content material for the video feed needs to be mobile-first, vertical format (9:16 side ratio), and designed to work with out sound. Consider it as LinkedIn’s reply to Instagram Reels or TikTok—quick, punchy, and visually participating.
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LinkedIn Dwell Broadcasts
Dwell video creates real-time engagement alternatives. You may host Q&A classes, product demonstrations, panel discussions, or behind-the-scenes excursions. In accordance with LinkedIn’s advertising weblog, Dwell movies generate dramatically increased engagement as a result of viewers can remark and ask questions as you converse.
LinkedIn Dwell requires utility approval, however as soon as granted, you possibly can stream straight from desktop or cellular. The interactive aspect makes it definitely worth the setup effort.
Video Advertisements
Sponsored video content material seems in customers’ feeds with focusing on choices primarily based on job title, firm measurement, business, and different skilled standards. In accordance with LinkedIn’s advert specs, video adverts can vary from model consciousness campaigns to direct response gives.
| Video Kind | Greatest Use Case | Superb Size | Format |
|---|---|---|---|
| Native Posts | Thought management, ideas | Beneath 90 seconds | 16:9 or 1:1 |
| Video Feed | Fast insights, discovery | Beneath 60 seconds | 9:16 vertical |
| LinkedIn Dwell | Q&A, occasions, demos | 15-60 minutes | 16:9 panorama |
| Video Advertisements | Model consciousness, lead gen | 15-30 seconds | A number of choices |
What Are LinkedIn’s Video Specs and Necessities?
Technical specs matter on LinkedIn. Add movies that don’t meet platform necessities and also you’ll face high quality points, processing errors, or lowered attain. Right here’s what LinkedIn formally requires:
Video Format and File Necessities
LinkedIn accepts MP4, MOV, and AVI file codecs. MP4 delivers one of the best mixture of high quality and compatibility, making it your default selection for many uploads.
File measurement limits rely upon add technique:
- Cell uploads: As much as 5GB
- Desktop uploads: As much as 10GB (formally, although retaining recordsdata underneath 2GB ensures sooner processing)
Side Ratio Specs
The side ratio determines how your video shows throughout gadgets. LinkedIn helps a number of choices:
| Side Ratio | Format Identify | Greatest Use Case |
|---|---|---|
| 16:9 | Panorama | Desktop viewing, displays, screencasts |
| 1:1 | Sq. | Cell and desktop stability, versatile format |
| 9:16 | Vertical | Cell-first content material, LinkedIn video feed |
| 4:5 | Portrait | Cell feed optimization, various to sq. |
For the LinkedIn video feed particularly, use 9:16 vertical format. This fills cellular screens and supplies an immersive viewing expertise. When you’re repurposing content material from short-form video platforms like TikTok or Instagram Reels, you’re already in the best format.
Decision and High quality Requirements
- Minimal decision: 256×144 pixels
- Most decision: 4096×2304 pixels
- Really useful: 1080p (1920×1080 pixels) for highest quality
- Body fee: 24fps or 30fps
Add in at the least 720p decision. Increased decision offers LinkedIn’s compression algorithm extra information to work with, leading to higher closing high quality.
Video Size Limits
LinkedIn permits movies from 3 seconds to 10 minutes lengthy. However simply since you can publish 10-minute movies doesn’t imply it is best to.
In accordance with Socialinsider’s benchmarks, movies underneath 90 seconds persistently outperform longer content material. For the video feed particularly, intention for underneath 60 seconds to match consumer habits in that interface.
How Do You Create and Add LinkedIn Movies? (Step-by-Step)
Creating efficient LinkedIn movies doesn’t require skilled gear. Comply with this course of to go from idea to revealed publish.
Step 1: Plan Your Video Content material
Begin with a single, clear message. What’s the one factor you need viewers to recollect? Write it down in a single sentence. This turns into your video’s core focus.
Subsequent, define your speaking factors. Hold it to a few major concepts that assist your central message. Greater than three and also you’ll lose viewer consideration. I discuss this method in my information to content material advertising varieties—constraint breeds readability.
Step 2: Set Up Your Recording Setting
Discover a quiet location with good pure gentle. Place your self dealing with a window for one of the best lighting, or use a easy ring gentle if recording within the night.
Verify your background. Take away muddle and guarantee nothing distracting seems behind you. A plain wall or organized bookshelf works effectively. Your setting alerts professionalism—or lack thereof.
Step 3: Document Your Video
Use your smartphone’s digicam in panorama mode for conventional posts or vertical mode for the video feed. Maintain the cellphone regular or use a easy tripod (even a stack of books works).
Document in brief takes. When you make a mistake, pause and restart from that part. You’ll edit out the pauses later. This method reduces stress and produces higher content material than attempting for one good take.
Communicate clearly and barely slower than regular dialog. This improves comprehension and makes caption era extra correct.
Step 4: Edit Your Video
Use free instruments like CapCut (which now gives direct LinkedIn integration), VEED, or your cellphone’s built-in video editor. Reduce out errors, lengthy pauses, and any content material that doesn’t straight assist your message.
Add captions. In accordance with analysis from Digiday, 75% of movies watched on a cell phone are with out sound. Captions aren’t optionally available—they’re important for attain.
Hold your edit easy. Resist flashy transitions or results. Skilled B2B audiences reply higher to wash, simple presentation.
Step 5: Add to LinkedIn
- Preview how your video seems earlier than posting
- Open LinkedIn and click on “Begin a publish” out of your homepage
- Choose the video icon to add your file
- Write your publish copy whereas the video uploads
- Begin with a hook that enhances your video’s opening
- Finish with a query or name to motion that encourages feedback
- Tag 3-5 related connections (keep away from over-tagging)
How Does the LinkedIn Video Feed Work?
The LinkedIn video feed operates in a different way out of your major feed. Understanding this distinction helps you create content material that reaches new audiences past your current community.
Discovery vs. Community-Primarily based Distribution
Your major LinkedIn feed reveals content material primarily from connections and folks you comply with. The video feed surfaces content material primarily based on relevance and engagement patterns—just like how TikTok’s algorithm works. This implies even accounts with smaller followings can attain new audiences if their content material performs effectively.
The algorithm powering this feed considers:
- Your previous engagement patterns
- The content material’s efficiency with related professionals
- How lengthy viewers watch earlier than scrolling
- Early engagement alerts (feedback, reactions)
Creating Content material for the Video Feed
Video feed content material requires a special method than normal LinkedIn posts. The total-screen vertical format calls for mobile-first considering.
Begin with a visible hook within the first body. Textual content overlays work effectively as a result of they convey worth earlier than viewers unmute. Patterns like “3 errors [job title] make with [topic]” or “The quickest strategy to [achieve outcome]” cease thumbs successfully.
Construction for sound-off viewing. Your video should talk worth by way of visuals, captions, and textual content overlays alone—at the least for the primary few seconds till viewers determine to activate audio.
Video Feed Greatest Practices
- Do not forget that video feed content material additionally seems in normal feeds
- Hold content material underneath 60 seconds for the video feed
- Use 9:16 vertical side ratio solely
- Submit 2-3 video feed posts per week for momentum
What Are the Greatest Practices for LinkedIn Video Engagement?
Technical specs get your video uploaded. However engagement comes from understanding what makes B2B professionals cease scrolling and really watch.
Grasp the Hook
Your first two seconds decide whether or not viewers maintain watching. Sturdy hooks comply with patterns:
- Contrarian statements that problem assumptions
- Questions your target market actively wonders about
- Shocking statistics that reframe their considering
- Particular outcomes they need to obtain
Check completely different hook types throughout a number of movies. Monitor which opening approaches generate the longest common view length, then double down on what works to your viewers.
Prioritize Authenticity Over Manufacturing Worth
B2B patrons need experience and authenticity, not television-quality manufacturing. A barely imperfect video from a real knowledgeable outperforms a sophisticated however generic company message each time.
Communicate on to digicam as if speaking to at least one individual. Keep away from studying scripts word-for-word. Know your key factors and converse naturally about them. This conversational method builds connection sooner than rehearsed displays.
Present your character. LinkedIn is knowledgeable community, however professionals are nonetheless individuals. Applicable humor, private anecdotes, and actual opinions make your content material memorable. I’ve seen this work repeatedly with LinkedIn influencers who’ve constructed important followings by way of genuine video content material.
Optimize for Cell Viewing
Most LinkedIn customers entry the platform on cellular gadgets. Your video should work on small screens.
- Use bigger textual content sizes for on-screen graphics
- Body your self appropriately (go away house round your head)
- Check all textual content overlays on an precise cellular gadget earlier than publishing
All the time Add Captions
Captions aren’t optionally available for LinkedIn video success. They serve accessibility wants whereas dramatically increasing your potential viewers.
LinkedIn’s automated caption function works fairly effectively however requires modifying. Evaluate auto-generated captions and repair errors earlier than publishing. Incorrect captions injury credibility greater than no captions in any respect.
For skilled content material, think about using instruments like Rev or Otter.ai to generate correct transcripts you possibly can add as subtitle recordsdata.
Interact With Feedback Instantly
The primary hour after posting determines your video’s attain. LinkedIn’s algorithm appears at early engagement alerts to determine how extensively to distribute your content material.
Reply to each remark within the first 60 minutes. Your responses depend as engagement alerts that enhance visibility. Ask follow-up questions in your replies to spark extra feedback and lengthen the dialog. I cowl this intimately in my LinkedIn analytics information.
LinkedIn Video vs. Textual content Posts: When Ought to You Use Every?
The query isn’t whether or not video or textual content is superior. It’s understanding when every format serves your targets extra successfully.
When Video Outperforms Textual content
Constructing private connection: Seeing and listening to you creates familiarity sooner than studying your phrases. For private model constructing and thought management, video accelerates the know-like-trust course of.
Explaining complicated subjects: Strolling by way of a course of verbally with visible aids clarifies ideas higher than written directions. Product demonstrations, software program tutorials, and technique frameworks all work higher in video.
Creating emotional resonance: Your tone, facial expressions, and power degree talk layers of which means that textual content can’t seize. When sharing tales or rallying round causes, video amplifies affect.
When Textual content Posts Win
Fast consumption: Busy professionals scanning LinkedIn throughout temporary moments can take in textual content sooner than watching even a brief video.
Reference-worthy content material: When sharing frameworks, lists, or information that individuals need to save and return to, textual content posts with doc attachments serve readers higher than movies they’d must replay.
Constant visibility: Textual content posts are simpler to provide persistently. You may write and publish high quality textual content content material every day with out the manufacturing overhead of video.
The Optimum Content material Combine
A sensible ratio: intention for 30% video content material and 70% textual content posts for those who’re constructing private model consciousness. This provides you common video presence with out unsustainable manufacturing calls for.
Repurpose throughout codecs. Flip your best-performing video content material into written posts with key takeaways. Rework in style textual content posts into video explanations. I cowl this content material repurposing technique extensively—it maximizes attain whereas lowering artistic burden.
| Format | Strengths | Greatest For |
|---|---|---|
| Video | Private connection, engagement, complicated explanations | Thought management, tutorials, tales |
| Textual content | Fast consumption, reference worth, manufacturing ease | Lists, frameworks, every day visibility |
| Carousel | Visible affect, academic content material | Step-by-step guides, information displays |
| Dwell | Actual-time engagement, authenticity | Q&A classes, occasions, bulletins |
How Do You Optimize LinkedIn Movies for Most Attain?
Creating good content material is half the battle. Optimizing that content material for LinkedIn’s algorithm and your viewers’s habits completes the image.
Write Sturdy Submit Copy
Your publish textual content works collectively together with your video. Don’t simply drop a video with a generic caption.
- Lead together with your hook in textual content type. The primary two traces seem earlier than the “see extra” cutoff. Make them depend.
- Finish with a query that invitations response. Feedback drive algorithmic distribution.
- Embrace 3-5 related hashtags on the finish—combine broader business tags with niche-specific phrases.
Submit at Strategic Instances
Timing impacts preliminary engagement, which influences total attain. Check posting between:
- 7-9 AM (commute time)
- 12-1 PM (lunch break)
- 5-6 PM (finish of workday)
Tuesday by way of Thursday usually see increased engagement than Mondays (inbox catch-up) or Fridays (weekend mindset). Monitor efficiency throughout completely different time slots to establish when your particular community is most lively.
Analyze Your Efficiency Metrics
LinkedIn supplies detailed video analytics. Use them to grasp what’s working.
Deal with these key metrics:
- View depend reveals attain
- Watch time reveals engagement high quality
- Drop-off factors point out the place content material loses viewers
- Engagement fee measures feedback and reactions relative to views
A video with 1,000 views however 10% common completion fee underperforms one with 500 views and 60% completion. High quality of consideration issues greater than uncooked numbers.
Leverage LinkedIn’s Video Instruments
LinkedIn continues including options that make video creation simpler:
- CapCut integration for direct modifying and posting from cellular
- Native video editor for fast trimming and caption addition
- Automated captions (assessment and edit earlier than publishing)
For extra superior wants, discover specialised video advertising instruments that may improve your manufacturing workflow.
Cross-Promote Your Greatest Movies
Your finest LinkedIn video content material deserves prolonged visibility:
- Flip video transcripts into weblog content material
- Share in related LinkedIn teams (wait 2+ weeks after authentic publish)
- Reference earlier movies when posting associated subjects
- Repurpose for YouTube, e-mail newsletters, or different social platforms
Steadily Requested Questions About LinkedIn Movies
The optimum size for LinkedIn movies is underneath 90 seconds for many content material. In accordance with Socialinsider’s benchmarks, shorter movies persistently outperform longer ones in engagement and completion charges. For the LinkedIn video feed particularly, intention for underneath 60 seconds.
Use MP4 format for finest compatibility and high quality. For side ratio, 9:16 vertical works finest for the cellular video feed, whereas 16:9 panorama or 1:1 sq. work effectively for conventional feed posts. Decision needs to be at the least 1080p (1920×1080 pixels) for optimum high quality after compression.
Sure—captions are important, not optionally available. Analysis reveals that 75 of movies watched on a cell phone are with out sound. Captions additionally enhance accessibility and guarantee your message reaches viewers scrolling in conferences or public areas.
For many professionals constructing their private model, 2-3 movies per week supplies good momentum with out unsustainable manufacturing calls for. Consistency issues greater than quantity—it’s higher to publish one high quality video weekly than to burn out posting every day for 2 weeks then disappearing.
Common LinkedIn posts seem primarily to your connections and followers. The LinkedIn video feed operates on a discovery algorithm just like TikTok, surfacing content material to customers primarily based on pursuits and engagement patterns somewhat than simply community connections. This implies your video feed content material can attain individuals who don’t comply with you but.
Your Subsequent Steps With LinkedIn Video
LinkedIn video isn’t a nice-to-have function anymore. It’s central to how the platform delivers content material and the way professionals construct affect.
The barrier isn’t technical ability or costly gear. It’s making the choice to begin and sustaining consistency when you do.
Your first step is easy: Document a 30-second video introducing your self and one key perception out of your skilled expertise. Don’t fear about perfection. Deal with readability and authenticity. Add it with an easy caption explaining what you do and who you assist.
That first video received’t go viral. It in all probability received’t generate tons of of feedback. However it’s going to train you extra about LinkedIn video than studying any information—together with this one.
From there, commit to at least one video per week for the following month. Check completely different subjects, hooks, and codecs. Watch your analytics. Discover which content material generates engagement. Regulate primarily based on what you be taught.
The professionals successful on LinkedIn proper now aren’t ready for good circumstances. They’re posting persistently, studying from every video, and constructing momentum by way of repetition. Understanding how content material advertising helps total enterprise targets helps body your LinkedIn video work inside bigger strategic goals.
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