One of many strangest issues I’ve seen over time is how filmmakers speak about beginning. They converse as if momentum arrives at some point by itself — as if confidence, readability, or permission quietly faucets them on the shoulder and says, now.

It doesn’t. Momentum shouldn’t be a sense.
It’s a choice.

When Raindance started within the early ’90s, none of us felt prepared. We didn’t have the language, the frameworks, or the protection nets that exist now. What we had was urgency. For those who wished a profession, you needed to step ahead, visibly, and settle for that you simply may fail in public.

That hasn’t modified. What has modified is how simple it’s to delay.

At this time’s filmmakers have extraordinary instruments, international attain, and on the spot entry to schooling. And but many stay caught — not as a result of they lack expertise, however as a result of they maintain deferring dedication.

“I’m nonetheless creating.”
“I simply want a bit extra analysis.”
“I’ll correctly begin within the new 12 months.”

These aren’t lies.
They’re postponements.

And postponement has a price.

January Doesn’t Create Momentum — December Does

Yearly, January is framed as a starting.

In actuality, it’s a checkpoint.

The filmmakers who arrive in January already shifting made their choices earlier. They dedicated time, cash, and a spotlight whereas others have been nonetheless ready for certainty.

The remainder arrive hopeful, organised, and unchanged.

Hope shouldn’t be a technique.
Construction is.

Momentum isn’t created by ambition. It’s created by friction — by selecting one thing that requires you to indicate up, even when enthusiasm dips.

That’s why Boxing Day issues.

Why Boxing Day Sale Exists at Raindance

This isn’t about urgency for its personal sake.

It’s about interrupting delay.

Boxing Day sits in a uncommon psychological house. The 12 months is ending, however the subsequent one hasn’t began but. The noise is decrease. The choice is clearer. You’ll be able to see, very plainly, what you probably did — and didn’t — transfer ahead this 12 months.

Sure, there’s a suggestion:

However the low cost shouldn’t be the purpose.

The purpose is dedication.

If price is the one factor holding you again, filmmaking will at all times really feel simply out of attain. Each movie calls for funding — not simply cash, however vitality, time, and status.

The actual query shouldn’t be “Is that this price it?”
It’s “Am I ready to behave with out certainty?”

Membership as a Line You Cross

Raindance membership has by no means been about entry alone.

It’s about self-selection.

Individuals who be a part of aren’t essentially extra gifted. They’ve merely determined to cease orbiting the work and step inside it. That selection adjustments behaviour. It adjustments who you converse to, what you prioritise, and the way severely you’re taking your individual ambitions.

Membership doesn’t create seriousness.
It reveals it.

And that’s why members obtain the deepest reductions — not as a reward, however as reinforcement of a choice already made.

How Momentum Really Builds

Over three a long time, I’ve seen the identical sample repeat:

  • Individuals resolve earlier than they really feel prepared

  • They put one thing at stake

  • They present up imperfectly

  • They regulate, reasonably than retreat

  • They maintain going

Confidence arrives later.

These ready to really feel “certain” hardly ever begin. These keen to maneuver whereas not sure practically at all times progress.
That is as true now because it was in 1993.

A Quiet Reality

For those who shut this and assume, “I’ll come again to it,” nothing unhealthy will occur instantly.
That’s why ready feels innocent.

However careers aren’t misplaced in moments. They fade in increments, one deferred determination at a time.
This Boxing Day Sale is solely a mirror.

An invite to decide on momentum whereas the trail remains to be seen.

If that is your second:

No stress.
No hype.

Only a determination.
See you on the set…





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