Insta360 supported para-athlete Lance Fenderson on his comeback to racing, a collaboration that marked the start of a strategic relationship with a number one nonprofit within the adaptive sports activities house.

The brief documentary of Lance’s story, offered by Insta360, is now stay on YouTube – and you may watch it right here —, providing a strong firsthand account of his comeback and a deeper take a look at the neighborhood, resilience, and objective that fueled his historic climb of Pikes Peak.

A spinal wire harm in 2019 left Lance Fenderson paralyzed from the chest down… however Lance refused to surrender on his dream of racing. In June 2025, he returned to the monitor to tackle one of many world’s most harmful programs — a 12.42-mile, 156-turn mountain ascent via Colorado’s Rockies — and in doing so, redefined what’s doable for adaptive athletes in motorsport.

All through his rehabilitation and return to racing, Lance used Insta360’s X4 to overview and refine his efficiency. With its 8K 360 seize and AI-powered modifying instruments, the digital camera turned a key a part of his coaching — serving to him analyze runs, establish enhancements, and share his perspective with the world. For Pikes Peak 2025, Insta360 stepped in as a proud sponsor, providing not solely monetary and technical help but in addition storytelling collaboration, making certain Lance had each the platform and the instruments to doc his journey. Utilizing the brand new Insta360 X5, he captured the journey from his distinctive POV, providing an immersive take a look at a comeback constructed on grit, innovation, and perception.

“Insta360 is honored to sponsor Lance in his return to Pikes Peak. If there’s one factor we love doing, it’s backing individuals with highly effective tales to inform, and that is actually one,” mentioned Max Ritcher, Co-Founder & VP Advertising at Insta360. “Our purpose is straightforward: to assist extra creators like Lance share their tales, compete with confidence, and be seen.”

Only one week earlier than race day, catastrophe struck. Lance crashed throughout a take a look at run, severely damaging his automobile and casting severe doubt on whether or not he’d make it to the beginning line.

“We had that crash throughout take a look at weekend… and there was plenty of doubt about whether or not I might even make it again right here,” mentioned Lance. “However they [the sponsors] known as individuals they knew and obtained the automobile again collectively in lower than every week. And it drove completely. The mountain desires you to mess up. However for me, overcoming adversity — that’s what’s made me who I’m.”

Because of the dedication and help of all of the mission companions backing Lance, together with Insta360, BMW M Motorsport, Yokohama, and the Excessive Fives Basis, what as soon as appeared inconceivable was made doable in only a few days.

This collaboration additionally marked the start of a strategic relationship between Insta360 and the Excessive Fives Basis — a number one nonprofit within the adaptive sports activities house and a longtime supporter of Lance.

Collectively, the 2 organizations at the moment are exploring new methods to empower extra adaptive athletes like Lance — by offering gear, manufacturing help, and storytelling sources to assist amplify their journeys. The purpose is to deliver these highly effective, underrepresented tales to wider audiences — and to encourage others navigating related challenges around the globe.