This perception from reader and columnist Bonnie Jean Feldkamp may encourage a writer or two on the market to do some inventive market analysis. Feldkamp says, “Rooster Soup for the Soul’s newest e-newsletter talks about how they did a latest merchandise giveaway that primarily crowdsourced how their books had been being displayed, and it resulted in them altering their guide backbone design. … I get these newsletters since I had an essay in two of their books a number of years in the past, and now that I’m enhancing an anthology sequence for a small press, I’m taking note of their soliciting and advertising and marketing methods.”



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